The Discipline and Joy of Blogging from Seth Godin

It is truly refreshing to listen to candor in a world full of hype and noise. The connected world today feels like high school. We are inundated by popularity and hype continually because of the internet. And we have the sage advice of someone who has been persistent, humble and substantive on why it is important to blog and read blogs in Seth Godin.

I think it’s worth a listen on his podcast on the topic:

 

blogs, platforms and permissions by seth godin

For a time I had blogged frequently and now seek to share on a weekly basis.

I started my blogging many years ago and my last lookup was 1,500+ articles. It’s been a pure joy.

I think I will take heed to Seth’s encouragement to blog each day to help people and make the connections from what I am experiencing inwardly to an outward, outside platform. Fantastic way to give a gift to the world and myself. It’s true, that I have seen that pattern emerge. Write to help people. It’s pretty simple.

I don’t write for SEO, popularity, likes, clicks, etc. I love hearing that a thought, strategy or idea helped in some way in business and life.

Anyways, I hope you can start the habit as well. When everyone is seeking to game some system, it’s refreshing to hear real thoughts and sincere pursuits. I want to continue to stay on that track. Much like Shakespeare said, “to thine own self be true.” aka, blog authentically.

Pursuing Work That Has No End

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I heard a fantastic interview of an entrepreneur that adopted this motto in his ventures by Avot de Rabbi Natan,

“Do not be afraid of work that has no end”

I like closure and results. The kind of thinking that creates big movements, such as ensuring every human being has clean water, is daunting, to say the least. It’s the kind of commitment that stirs the soul to action, if we can find such a cause.

The hard part is to get above the noise of all the demands we have already committed to. I do think it’s good to periodically look up from our work and ask what direction we are headed.

We may find that we have emotionally shifted and that our priorities are misaligned.

Do I still care about this work?

Is there a new reality and opportunity to pursue?

Am I making an impact?

I think modern work moves at a dizzying pace, and it’s hard to get above the fray. Purpose, meaning and vision take deep thought, and that can be challenging, especially in the grind. However, I do often sense I am likely off course most of the time when it comes to work I have committed to. It’s that hunch I feel in the back of my mind while I maintain productivity around my commitments.

So, I try to keep some simple disciplines to keep thinking broader:

  • Morning routines. With coffee in hand, I like to be silent and let my mind and heart think and align on what is going on and where I am headed.
  • Constant questioning. I always ask myself and use conversations with others to evaluate my choices. Is there something better? I’m looking for better.
  • Perspective. I ask myself frequently, “Knowing what I know now further down the journey, would I have started this project?”

I think at a core level, we are deeply inspired with work that has no end and provides impact and meaning. It beats year after year of subsistence thinking.

Is there bigger work you should consider?

Getting Caught Doing the Right Things

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How do you know if you had a solid day or week of output? We can easily get deluded into thinking we were highly productive, but we may have simply stringed together fleeting days of busy activity. Sometimes, simply maintaining that appearance of effort can make us feel justified.

Productivity makes you a reliable person who gets things done that need to be done. There are things we have to keep doing in order to keep tasks and projects moving along because of the commitments we made to ourselves.

However, what about moving the needle on a much larger level? You have to have space to think about such context.

What makes an impact?

Are the projects and people I am involved with helping me get to where I want to go?

Does this project even matter?

It’s that pull between doing things right vs. doing the right things.

When I find myself unenthusiastic or lax in my work and interactions, it’s likely because something does not make sense anymore in the context of what is important. I have to disengage and do a gut check on what I am giving myself to.

With the world moving so quickly and the ease of others pulling on you with requests, I think it’s a trap anyone can find themselves in.

So, if you feel that kind of misalignment, take a breather and pull back rather than push in. Think about where you are headed and cut things that don’t make sense even though they might have been a good idea before.

We are always needing to be dynamic because we are living in a fast changing world.

Maybe it’s less about hard work and much more about hard thinking.

Don’t Get Fooled By Heroics

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We humans tend to live by emotion more than logic. It’s why politicians, business leaders and religious authorities can sway the masses too often.

You may have heard that famous saying, “A crisis is a terrible thing to waste.” It’s an opportunity for heroics to come into play. And those affected by a crisis are vulnerable.

Never mind asking, “How did we get here in the first place?” or “Could we have avoided this crisis?”

It’s the blind spot we are prey to. We like heroics. Those that fix things can get praise without much scrutiny.

Maybe we accept that there are inefficiencies, waste and bubbles as part of the natural cycle of life. After all, we tend to accept mediocrity in people’s actions and work. It’s easier to overlook the fault of others because of compassion or to avoid the pain of dealing truthfully. We don’t want to appear as a bad person.

So, we get buildups of problems and crises and enjoy praising heroics. After all, who actually says, “Look what I prevented,” and gets praised for this? Better to say, “Look what I did.”

If you can see ahead, it can create internal conflicts. Do you take the job, money or relationship on because you have the opportunity to perform heroics when your incentive is to shine and be a savior after a crisis? Building robust and preventive strategies, processes and systems doesn’t pay off as well. It’s too abstract.

Security companies, IT managed services and insurance firms get paid for prevention and just-in-case. It’s an inverted emotional incentive because the threat is large and can be imagined readily.

It gets tricky trying to be preventive, wise and prudent in environments that reward heroics. You can show up envious coworkers or burn a lot of energy trying to get a decision maker to value what hasn’t impacted the immediate.

There are certainly no shortage of problems to solve and bring your value towards. How we package and ensure the value we bring is recognized is often determined by context, timing and mindsets.

I would rather avoid disasters than spend all my time and energy playing savior, regardless of the arguable misplaced perceptions others may have.

What do you do when you see something coming?

Give Them What They Want

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If you spend most of your time trying to convince people of what they need, you may be in for a highly expensive and wasteful lesson from the marketplace. I get it. When you have an idea that you love, you think others should love it as well. But, we have to take heed of what William Faulkner said, “you must kill all your darlings.”

Your darlings may be the idea of special native plants in your ingredients or how you believe people should socialize. In your mind, this may be the most beautiful, reality-changing screenplay to yet become a part of our everyday lives. But going broke pursuing it is not smart business.

Giving people what they want takes observing, listening and detachment. You observe how people react to your offering and integrate the feedback to refine it further.

You listen when they tell you they like something or dislike something. You read the Google Reviews or Yelp. The painful ones have insight.

You detach from your own idea of what is good for everyone, and simply serve people where they are at.

Even if you are right, you may be creating psychic pain by insisting on something people don’t want or are not ready for.

I think people forget there are another 300M+ people in this country. We get in our own heads wanting to be special or stand out. That’s not likely with that many people and with the ridiculous amount of options. And guess what? We are all connected. A hit quickly gains a ripple effect.

There may be a few people brilliant enough to get people to understand something they did not know they needed and now want. But that stardom, though highly celebrated, is what movies are made of, not necessarily what entrepreneurship and business rewards.

It’s a jungle out there. One of your best senses to develop is paying close attention to what people’s emotions, feelings and expressions are saying about what they want and like. Your job is to give it to them in the easiest or most exquisite way.

Learn to Unlearn

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“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” ~ Alvin Toffler

I often think about that phrase, “What got you here won’t get you there.” It’s a powerful reminder that you can’t rest on your accomplishments for long. Someone out there wants to eat your lunch, or the world around you at large is relentlessly making your achievement meaningless every day.

One strategy if you don’t want to have to keep innovating is to find a commoditized required industry and camp out. Society needs trash removal, utilities, cleaning, bookkeeping and bandages. Cash flows continuously in and out of those boring businesses and the entrenched players don’t have to pivot too much. That is as long as there is not someone reimagining how to lower costs and increase conveniences for customers.

There are things I was an expert in previously that are simply foregone memories now. There’s too many areas where the world has become more efficient that has forced me to have to “learn, unlearn, and relearn.” And that’s fair. Everyone is subject to the requirement to being relevant and valuable. You have to keep proving your place and worth in this world of endless options.

One way to measure ongoing staying power is to think about how much you are personally growing.

How many books per month have you read?

How many people have you met in the last week?

What new ideas are you sharing?

You have to keep learning, testing and sharing. In this mode, you have to think of value as something to apply and discard when the game has changed.

The last thing you want to be is illiterate among so many that are taking initiative every day to become better and offer something timely and powerful. That’s the game today for value creators.

The More You Know, The Less You Need

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“The more you know, the less you need.” ~ Yvon Chouinard, founder of Patagonia, Let My People Go Surfing

Knowledge is always accessible and allows you to need less indeed. Compare how pros approach their work versus amateurs. Pros, people that know what they are doing, have the following characteristics:

  • Relaxed
  • Focused
  • Simplified
  • Efficient

Amateurs throw a lot at problems. They have to. New, shiny tools can cover over their deficiency in knowledge. They look different than pros:

  • Enamored
  • Frenetic
  • Concealed
  • Wordy
  • Wasteful

The great thing is that if you are not lazy, you can learn anything your heart desires today. Knowledge is there for the taking and can empower you to be a pro. Finance, law, relationships, and an infinite amount of topics are domains you can study, apply and learn deeply at little to no cost besides your time and attention. You can become a pro.

In the process, you learn to need less because you know what matters and what doesn’t matter.

When I am doing business with people that seem to throw a lot of detail into a project or use a lot of words on deals and projects, I instinctively have my guard up. It is because I am dealing with an amateur that doesn’t know much so they need more to persuade others or to get things done.

The reality is that there are simply too many options out there to settle for mediocrity.

Furthermore, anyone can get ahead of the crowd by simply committing to studying deeply and owning ideas, approaches and problem solving in areas with conviction.

When you look at yourself or others, can you see needing more than you truly require if you were a pro?

Where can you need less?

The charlatans hide their deficiencies with lots of noise. Be better. Be simpler than that.

For Those Who Can’t Do

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My kids and I love that Jack Black movie, School of Rock. The other day, we were laughing at a line that Black’s character, Dewey Finn, made a group of his colleagues roll with in a lunchroom scene, “Those that can’t do, teach, and those that can’t teach… teach gym.”

Too funny.

We live in a world where people can hide and not do. They can teach about business, but not do business.

There are brokers that trade for you but don’t do it themselves.

There are professors and pastors that talk about the marketplace but don’t work in the marketplace.

It can save you a lot of trouble to distinguish between doers and talkers. You gain much more value from someone who takes risks and puts their name, money and work out there than pontificators sitting on the sidelines.

I’m not sure we can completely squeeze out safe spaces where talkers can hide and not take risk, but I do think you can pay attention and align with doers that have skin in the game.

Hidden Habits

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The older I get the less I assume that success and failure is accidental. Something hidden led up to what we see. We simply don’t look behind the appearance enough.

Success in business, life, family, relationships and finances have hidden habits behind them. But it’s not fashionable to think that the slow, consistent and committed day in, day out work or grind are the backstory. That’s painful, boring and not immediate.

Ramit Sethi’s Secret Habits article is a fun read if you want to get a more blunt perspective of what I am talking about. He’s right. I have to admit, I have a lot of hidden habits that I simply don’t share, or I am unaware of my habits that impact my outcomes.

Doing the small things over time lead up to who we are, where we end up and why we get what we get.

Imagine that you would be an entirely different person with a few small tweaks done consistently:

  • Read thirty minutes first thing in the morning
  • Express gratitude to every person who has done you a kindness
  • Walk for an hour a day
  • Drink six glasses of water every day

But those are hard to do. And that’s why so few people get to enjoy success. They don’t look at it as work. They are simply hidden habits that bear out over time.

You can also practice adverse habits regularly and experience a totally different life:

  • Obsess about social media posts and news
  • Gossip
  • Binge on Netflix
  • Get everyone to like you

What do you think would happen over time with such habits? Is discontent or fruitlessness accidental? You get what you practice over many weeks, months and years. And you become that person you practice.

If you’re frustrated, how about swapping out a habit for something you want in order to get to where you want to go?

It’s a fair world. Maybe not digestible, but fair, nonetheless.

Routine Sets You Free

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“Routine sets you free.” ~ Verne Harnish

Your routines set you up for performance, creativity and peace of mind. We have this long road ahead to accomplish projects that matter day in and day out. And if we simply go with the randomness and urgencies of the day, we don’t win the long game. We are at the mercy of many things that simply do not contribute to our bigger goals.

That is why routine is a powerful way to overcome the traps of those temptations that would pull on our energy and attention.

If you depend on will power to help you do what you want to do, then I think you have already lost. I can tell you that will power becomes the red zone for me. I don’t have enough of it to tap into to get the things done I want or resist what I don’t want. And, there’s only a limited supply in a day. It dwindles as the day progresses.

Your productivity and creativity are scarce resources that run out and in knowledge work, we have to be excellent managers of these limited resources if we want achievement. I think from conversations with clients, being overwhelmed and constantly spun around the relentless demands of work gets them off course. Routine helps to set up habits that move what is important further along.

Habits are powerful to keep momentum going. My own habits include reading, writing, hiking, prayer, taking vitamins, saying a kind word and sleeping enough. I also do simple things like morning showers, push-ups and sit-ups. It’s remarkable how these simple routines point me towards execution each and every day.

You can even use an app like Streaks to set up and keep a habit going. If you wanted to run a race, simply set it up and don’t miss a day. The same goes for building a family culture or writing a book. Our brains are wired for habits and this can create the routines you need to move the ball.

Don’t rely on will power, emotion or hype. They are short-lived. The long game requires something more forceful and consistent. Routines set you free.