You have the whole world at your fingertips, and if you want, you can get people to help you get work done, build systems and grow your business. The challenge is to be clear and manage projects with the desired outcomes articulated and identified.
It can sound obvious, but there are plenty of stories of unmet expectations and missed delivery. It’s why you can’t just hand off. You have to lead the whole way when you want a project meeting expectations.
Here are strategies to help you get projects done without the heartache:
Define the requirements. Too many times, projects get started without true clarity. Spend the most energy being clear with the outcomes. Outline clearly what your software is supposed to do, how your machine is supposed to perform or your people are supposed to collaborate.
Get theHow. For those that are to deliver what you want, ask what their approach and strategy will be. Break down the work into a checklist of tasks that help you see the solution path. Set milestones for when you want updates. This way you have a feel for the progress.
Review often. Daily updates are helpful to ensure you don’t get off track with expectations. You don’t have to micromanage. You just want to understand if there are any obstacles that would miss expectations, deadlines or the anticipated solution.
Test the solution. When you have your project delivered, there are likely some nuances or gaps to how your solution will work in real life. Test quickly, give feedback and iterate.
If you work with employees or freelancers, they are executing based on the clarity and leadership you provide. I always assume that what’s in my head is not what’s in someone else’s head. So, the vigilance to keep communication flowing is critical. It keeps you from creating wasteful work.
The bigger the project, the more clarity has to be created and clarity is not free. It’s part of the hard work of getting things created in the real world.
How many caller id calls have you ignored? How many emails simply go unanswered?
We are all suffering from attention deficit and most people have to keep the noise out and focus just to survive and get what they think is important done.
If you are not a person of value in someone’s busy workday or life, then you are wasting their time and attention. And we have many ways to simply ignore what does not compel us to pay attention.
Deals get done with a lot of the important ingredients we know, but have to remain disciplined and focused on creating:
Attention. You have to matter.
Pain. What is it that your customer wants to improve or get rid of? What is it specifically?
Solutions. How do you make the pain go away or get resolved?
Conversations. Buying is largely done with human beings connecting and creating understanding and agreement. How many of these interactions are you having a day?
Value. You have to pay attention carefully and help people get what they want. Everyone’s different. Some people have kids. Others have health problems. Still others need a great networking connection.
Being a person of value means you are valuable. And you become valuable by continually growing personally. You know things that others can use. You apply your knowledge. You also know people that can help. You connect the dots and you proactively make connections.
When you start your days, say, “I will be a person of great value.”
How do you know most of your work matters? There are probably a few things that matter to produce the outcomes important to an organization. Most work is simply effort and cost and does not produce meaningful results. You can see this with the ridiculing of office politics and people doing busy work in cartoons and TV shows.
If you are a manager, getting results starts with a system that focuses on outcomes. You have to be clear about what the key metrics that matter are. Then build your system to output those results.
It’s not easy because getting people doing what you need takes pig-headed determination. Furthermore, creating clarity is hard without clear strategy and vision. This often takes dialogue to get clear on what really matters to your business. Your attention and day-to-day is pulled by a ton of distractions and things that don’t matter.
If you’re not moving the needle lately, then think about how all the work that you and your team do contributes to the outcomes you want.
Maybe you’re working on outdated priorities. Or you have not refreshed your near term and long-term goals based on what you know today.
Anyone can work and be busy. But, getting the right things done requires taking pause and managing to the right priorities.
What outcomes are important to you now? Is your work set up to support those outcomes?
I understand. It can be really comforting to do what is urgent and stay in the groove of knocking out tasks. In a given day of work, there’s always the tasks that have to get done to keep pipelines moving, make customers happy and ensure our teams are motivated and productive.
However, that nagging feeling, for those business owners and executives that need to move the needle, will be there. Being busy can keep you from giving attention and focus on what really can 10x your business. You feel busy. You are getting things done. The problem is that you may not be getting the right things done.
It’s out of reach because distractions and busy work give you that dopamine hit and attachment to the work that simply has to get done.
If months have gone by, then consider, like someone who realizes that a personal trainer helps them get fit, to get clear and get the important work done. Get above the noise of your business and see what matters and does not matter.
The reality is that most things do not matter and a very few things matter immensely to help you grow your business. And if you are working on the low-level, have-to-get-done items, at the expense of the most essential opportunities, you are not being effective. You are allowing urgent demands to numb you into feeling busy and productive at the cost of big growth.
You do have to be productive so you don’t bottleneck your commitments to your customers. That’s worth making an established, reliable habit in your work.
However, if that is all you do – get busy work done – then you will struggle to grow your business. You are only refining and making what already exists optimized and at some point, it’s a diminishing return.
Are you getting the right things done consistently?
It’s critical to take whatever idea you have and see if it stands up to the rigor and texture of people – customers, partners, critics, etc – in the real world. That’s honest design.
Credibility comes from proof that what you conceived can actually work repeatedly in the world.
I like to move to action and engagement quickly. And here’s what I find works:
Always be engaging the world and gathering ideas
Write those ideas down. I keep a list.
Think fast and hard about a next step – reaching out to a friend, posting a thought, starting a project
Watch the reaction. And if there’s positive results, build momentum with another action. If not, kill your darlings.
Clarity comes through engagement. It’s partly why I don’t think professional writers who are in these magazine content farms are necessarily helpful if they haven’t actually done things like build businesses, drive revenue or worked with teams. They are researching and writing.
Where’s the rejection? How do they know where the land mines are and tune for the chaos?
Look for the credibility with people that move to action and push until results happen. Otherwise, you can have a lot of misinformation from feel good content when what you really need are results.
This interview with a navy seal breaking down a part of human nature with a renowned clinical psychologist is fascinating. This podcast interview between Jocko Willink and Jordan Peterson takes a look at how civility occurs. We want dangerous people that are disciplined. It’s a temperament and a part of keeping the peace in society and the world.
Being undisciplined can wreak havoc.
We need good guys that apply discipline. And the discussion has humility with assertiveness from both gentlemen.
Some things I find helpful:
Your context, where you choose to play, will cast a value on your nature. Pick a valid game to be within.
Warriors with discipline can direct and apply their immense strength. It’s worth being disciplined to handle the evil and adversity in the world, if not for yourself, for others.
Don’t mess with Navy Seals:)
What would happen if you apply more discipline to your nature?
We are always working on yesterday’s commitments. And when we have committed, it’s so easy to make those decisions sacred. Such reverence for our past commitments builds up continual clutter, drag and mediocrity in our work and lives. Without knowing it, we are managing many subpar projects, possessions and relationships at the cost of what could be the best. We don’t have room to invite, entertain or adopt the best.
Pruning cuts out what is less than optimal so the main part of what matters can grow stronger. It’s a habit that has to be practiced daily in order to make room for the best.
If you find yourself in a slump, prune. You will gain energy from getting lighter.
If you need new creative direction, you don’t simply get inspired with more creativity. I don’t think there’s even a lack of creativity. In fact, creativity shows up when you make more time or free up resources.
Ruthlessly prune projects that simply don’t have a payoff anymore. Your brain wants to fill that time and space with new options. The brain can’t help it.
Nature hates a vacuum and when you prune, you create a vacuum to be filled.
In the process of pruning, you might also discover the things that really matter. Double up on those commitments, projects and relationships. The pruning revealed what is gold and truly matters. Frittering away your life, energy and resources on things that don’t matter or create high value simply spreads you thin at the cost of what is best.
It’s a hyper-competitive world with millions of people. You likely have a few things that you can go big on and add real value to carve out a place for yourself or stand out. How can you get there managing, struggling and emotionally attaching yourself to commitments that don’t have any potential of big payoffs?
What’s one thing that doesn’t matter right now you can ruthlessly prune?
I like to keep two checklists that I execute to keep my business moving:
Weekly Checklist – Actions that have to get done each week for operations
Daily Checklist – What is foundational to my personal and business goals
Business tends to run on a weekly cadence. The ritual of keeping a weekly checklist ensures that you have attention on items that keep your cash flow, project delivery, relationships and key metrics met consistently. It is an opt-out approach for things that are important. You want to pay attention to these items and choose to ignore them intentionally, if that is what makes sense in your priorities.
Here are a few items I have in my Gmail Tasks for a weekly checklist:
Blog article writing
Team Skills Training
LinkedIn article writing
Client Project Updates
After I check off each item, which I like to get done on Mondays, I uncheck the items the following week to start the cycle over again.
This ensures I keep what is important moving along in a habit and don’t miss both the mundane and important details.
In my daily list, I do the same and focus on critical daily activities such as:
Share value with target prospects
Those are items that keep me locked in on effectiveness.
Again, I check them off and uncheck them with a new cycle.
Winging it is hard. If it’s important, you should make it an opt-out.
What kind of weekly checklist and daily checklist would make you more effective?
“The main thing Is to keep the main thing the main thing.” ~ Stephen Covey
Keeping on the rails is so hard when our brain loves to pull us to distractions. It’s not only the distractions, but we are barraged by other people’s demands and priorities continually.
The main thing to do can easily get buried or rationalized away.
I keep checklists to stay focused. Those things will get done. The timing and energy are part of what makes the main thing the main thing. If I’m low on mental bandwidth, I take care of physical actions to move around. If I feel energized, I will tackle that big hard task which requires long mental focus.
Part of the challenge is to pay attention and decide on what the right thing is to do at any given time in context.
What is your highest contribution?
How can you get things off your plate that get in the way of contributing?
What are things you can do to make executing easier?
Sometimes knowing what matters most comes from getting away and seeing things from afar. Other times, you have to work a bit and get in the details to appreciate what you are not seeing.
It’s wasteful to be working on the wrong things. A bunch of busyness with no impact, result or contribution kills opportunity. You can’t get those hours back.
We have this luxury of choice that starts with the right thought, translated into the right action, at the right time. Make your work count.