“I have come to learn that part of the business strategy is to solve the simplest, easiest, and most valuable problem. And actually, in fact, part of doing strategy is to solve the easiest problem, so part of the reason why you work on software and bits is that atoms [physical products] are actually very difficult. ~ Reid Hoffman
The 80/20 rule works. There is a choice you can make on what to work on next that has the biggest bang for the buck. However, it’s hard to pick that strategy to commit to when grinding in the onslaught of demands.
Break it down:
- What is simplest?
- What is easiest?
- What is the most valuable problem?
If you are simply stuck in your inbox, you are reacting to other people’s requests and demands. You are playing defense.
I don’t think pushing harder on mediocre activities is great business. It can look like hard work, when in actuality, it is a form of laziness. Thinking about what the next right thing to do is what matters to knowledge work. The hard thinking, rather than the hard working, moves the needle.
So, what is the next right thing to do?