We live in a world where people have a hard time paying attention. Everyone is frazzled and overwhelmed to the point that their hands are on the delete key. It’s a natural and understandable instinct. With more technology and convenience, we can use automation and transactional platforms to fill people’s inboxes to the brim. RecipientsContinue reading “Be Better at Relationships than Automation”
Tag Archives: outbound selling
Find the Few and Disregard the Many
A few projects matter. So do a few relationships and a few tools. It’s so easy to simply accumulate stuff and throw horsepower into everything. While thinking that should cover over any deficiencies, what is often hidden is the cost in the form of waste, unclarity and management overhead. We don’t have unlimited attention, resourcesContinue reading “Find the Few and Disregard the Many”
Can This Person Say Yes?
There’s a world of opportunity out there for what you are pursuing. But one piece of clarity that gets overlooked too often is qualification. Most people you meet cannot say, “Yes,” to what you are offering. However, a few people can. I’m not sure why we have this block, but the clearer you can get onContinue reading “Can This Person Say Yes?”
Don’t Start if You Are Not Going to be Consistent
The labor it used to take to simply set something up is lost on this next generation. I can tell my kids don’t relate to the pain I try vainly to communicate when it comes to how hard it was to set up websites, IT systems and even getting your message out. The people thatContinue reading “Don’t Start if You Are Not Going to be Consistent”
Watch People’s Faces to See What They Value
I’m glad I get to do business in the connected economy rather than times past such as the industrial age. You can make your ideas happen so quickly without a ton of gatekeepers that had to give you access and permission to create, distribute or sell something. If you want to put a book out,Continue reading “Watch People’s Faces to See What They Value”
You Have Limited Options for Selling
When we discuss sales strategies with clients, there’s commonly a misnomer about what options are available. We live in an attention-starved world full of information and glamorous messages that cloud our thinking. The reality is that for B2B Professional Selling, especially of professional services, you don’t have that many options for selling consistently and growingContinue reading “You Have Limited Options for Selling”
