Your site visitors communicate a lot of valuable marketing information to help you drive online search results. It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site. This is known as digital body language. Their interests and reactions to yourContinue reading “Refining Content For Your Marketing Funnel”
Tag Archives: automation
Customization For Personalized Sales Connections
Salesforce.com has an interesting article on the impact of data and customization for the personalized marketing experience. As buyers, we experience this from world-class online merchants and companies that work relentlessly to provide a personalized experience. This happens when we peruse, get educated and buy. Our online profiles are tracked and used for presenting relevantContinue reading “Customization For Personalized Sales Connections”
Marketing Automation Cold Callers
Marketing automation is focused on a premise of nurturing leads to build trust for a ready sales engagement. That’s the idea at least. It’s the doctrine, but like many good doctrines, there are pundits and posers. There are those that love to rally around the marketing of an idea more than practice it. Beware OfContinue reading “Marketing Automation Cold Callers”
3 Selling Proposition Strategies
Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition. They searched for you via the internet or their network most likely. If you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your competition. After the click, yourContinue reading “3 Selling Proposition Strategies”
Aligning Marketing Automation With Sales Process
Marketing automation is relevant today because buyers deliberate and educate themselves before they engage. What used to be the role of a salesperson in the sales process has shifted to buyers and their ability to self-service for information. However, marketing automation does not alleviate the need for sales. The handoff between the buying process andContinue reading “Aligning Marketing Automation With Sales Process”
Marketing Automation Sales Stages And Lead Qualification
If you believe marketing automation is the silver bullet that will suddenly close all those anonymous leads faster on your site, then you miss the mark and the concept. Unfortunately, sales organizations tend to seek closing the lead rather than nurturing prospects and building trust through education, positioning and delivering value first. Marketing Automation SoftwareContinue reading “Marketing Automation Sales Stages And Lead Qualification”
Lead Nurturing With Education
If your buyer is not educated, then they will feel unready to engage the sales conversation with your team. Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team. If you sell a sophisticated product orContinue reading “Lead Nurturing With Education”
Marketing Automation: Beyond The Boundaries
Much of old school selling happened on a personal level. Face-to-face meetings and phone calls were common. Prospects gave us attention because we had information which would help them understand something they were unfamiliar with. The new economy is digital. We can self-service on what we need education or orientation on using the internet. BuyingContinue reading “Marketing Automation: Beyond The Boundaries”
Marketing To Attention
Marketers miss the proverbial eight ball when it comes to attention. Many marketers still believe we watch TV commercials fully when the majority of people skip the ads. Here are the behaviors most of us do today in a world of too much marketing stimulus: While marketers have gotten creative throwing money at more colorfulContinue reading “Marketing To Attention”
Why Marketing Automation Makes Selling Easier
Marketing automation sets up the salesperson. It assumes something that traditional sales does not: buyers prefer self-service until they are ready to buy. If you court your buyer too early, you can violate trust. It is intrusive and unsynced with how they would prefer to move through the process of buying. At some point, aContinue reading “Why Marketing Automation Makes Selling Easier”
