Why You Need a Knowledge Base

When you are small, you can run and grow your business in your head. In the early days, it’s hard to think that you play many different roles because you do different jobs yourself. You can be the salesperson, accountant, marketer, product development manager, HR administrator and many other roles without calling these out asContinue reading “Why You Need a Knowledge Base”

Marketing To Attention

Marketers miss the proverbial eight ball when it comes to attention.  Many marketers still believe we watch TV commercials fully when the majority of people skip the ads.  Here are the behaviors most of us do today in a world of too much marketing stimulus: We change channels for radio ads. We tear up andContinue reading “Marketing To Attention”

Buyers Start By Research

When we want something, we start by research.  Sellers are so eager to sell that they have their sales process set up around a buy now approach.  Unless the pain is high, your ability to sell with this approach will be ineffective.  You might have better luck if you had full attention and were exclusive.Continue reading “Buyers Start By Research”

Overselling – The Keyboard Vs. The Mouth

Overselling today is a symptom of holding on to what does not work anymore.  Traditional marketing and sales creatively interrupted people.  The message was about talking about how great you and your products or services are.  This is what advertising, direct mail, and sales teams were used for.  Today, it misses the buyer.  They don’tContinue reading “Overselling – The Keyboard Vs. The Mouth”

What If

Many businesses and workers are facing times of uncertainty. The business climate today is a testing ground for ideas. We all ask ourselves the key question which triggers any forward movement or holds us back from opportunities. We ask ourselves, “What if…?” Your thoughts will reveal whether you do business as a cynic or aContinue reading “What If”

When It’s Not Showtime

There was a telling comment made a few years ago by famed NBA basketball star, Allen Iverson. He revealed his perspective about practice, “We’re talking about practice man, we’re not even talking about the game, when it actually matters, we’re talking about practice.” At that time, Iverson was the MVP of the National Basketball Association.Continue reading “When It’s Not Showtime”

Paying the Brain Bill

We can all remember the tedious task of researching information in the not too distant past. We had to use the card catalog at a library in lieu of a database to find what we were looking for. The newspaper was delivered every day to our doors to feed us information that we accepted asContinue reading “Paying the Brain Bill”