3 Loopfuse Sales Handoff Tips

Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse.  That is merely the technical aspect.  The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation. To drive Loopfuse success here areContinue reading “3 Loopfuse Sales Handoff Tips”

Loopfuse Trackable Lead Activity Notifications

Living in a real-time world makes feedback and information a premium.  Marketing automation provides the intelligence for your decision making in the sales process as buyer activities are recorded. A marketing automation strategy to incorporate for higher levels of success in Loopfuse is to enable and leverage trackable lead activities.  At any time, a salespersonContinue reading “Loopfuse Trackable Lead Activity Notifications”

Making Money With Marketing Automation

Marketing automation exists because the rules of marketing have changed.  If you could interrupt prospects and sell hard, then marketing automation would be irrelevant.  The old rules would still apply. However, buying cycles take longer.  This is because buyers can take their time and evaluate information for themselves until they feel comfortable engaging with yourContinue reading “Making Money With Marketing Automation”

3 Marketing Automation Strategies Using Loopfuse

The promise of marketing automation is to create a repeatable, predictable process for nurturing unready leads.  In so doing, you gain the advantage of creating an automated funnel.  Your leads become ready for your sales process and in turn, previously neglected leads become valuable for a continuous pipeline. Marketing To The Unready The majority ofContinue reading “3 Marketing Automation Strategies Using Loopfuse”

Driving Inbound Marketing In Loopfuse

Inbound Marketing With Loopfuse Closed loop marketing involves seeing information within and through the sales funnel. Your different marketing channels constitute costs in terms of dollars and effort. Measuring this within Loopfuse can be done with the inbound marketing tool sets provided in Loopfuse in real-time. Referring Sites The feedback loop on your referring sitesContinue reading “Driving Inbound Marketing In Loopfuse”