Measuring Interest And Intent

When people find you, they have some kind of interest and intent.  They found you because: They were searching for something They saw an interesting link via social media from a friend or contact They were referred by a message You were selling brilliantly Really, when someone finds you, they are looking for something.  YouContinue reading “Measuring Interest And Intent”

It’s the Leadership Not The Tools

We used to have a hard time building things material or virtual.  Thus, engineers, software developers, webmasters and IT people held the keys to the kingdom, and rightly so.  Building things is not as hard today.  What is difficult is clean, relevant and results-driven design.  The key question is not whether you have a website.Continue reading “It’s the Leadership Not The Tools”