The marketing automation vendors of today will consolidate into a couple of brands with a winner take all stakes game unfolding today. Marketing Automation Software Guide published an article that provides some analysis and insight into the revenue and funding of today’s players. It’s great analysis for seeing who has taken money and what the market shareContinue reading “Marketing Automation Branding Game”
Category Archives: Inbound Marketing
Converting Inbound Leads
The inbound marketing process has failure points. If your business is set up where marketing generates leads and your sales team aggressively calls, then trust can be compromised with otherwise potential sales opportunities. Inbound marketing has the following conversion points: Visitors: These are a high quantity of people that find you from search or marketingContinue reading “Converting Inbound Leads”
Fooled By Advertising
Advertising is largely ignored and not trusted as a medium for building a brand. Existing powerful brands benefit from advertising because there is already trust. There is a brand connection imprinted on the psyche of millions of customers of Ford, Coke and IBM. These powerful brands have to advertise to continually keep attention and remindContinue reading “Fooled By Advertising”
Measuring Interest And Intent
When people find you, they have some kind of interest and intent. They found you because: They were searching for something They saw an interesting link via social media from a friend or contact They were referred by a message You were selling brilliantly Really, when someone finds you, they are looking for something. YouContinue reading “Measuring Interest And Intent”
Remarkable Content
Content is king. Remarkable content is an ace in the deck. Marketing traditionally sought to interrupt you and create a visual experience that would catch your attention and cause you to react. We have been trained to ignore unsolicited messages and block out the noise. The continual hard work of creating relevant and remarkable contentContinue reading “Remarkable Content”
Targeted Marketing Required
Why would you choose a method other than targeted marketing? Today, if you are selling and marketing like the old days, then there may be several reasons why you choose mass vs. specific targeted marketing. Here are some of those reasons: Ignorance of Targeted Marketing You do not know about the systems for marketing automationContinue reading “Targeted Marketing Required”
Redefining The Sales Pipeline
The sales pipeline goes beyond what the salesperson does. Traditional sales relies heavily on phone or face time with a prospect. The sales pipeline is then based on opportunities filled with sales activities by a salesperson who has to interrupt enough people and stoke their interest for a future close date. The sales manager thenContinue reading “Redefining The Sales Pipeline”
Buyers Start By Research
When we want something, we start by research. Sellers are so eager to sell that they have their sales process set up around a buy now approach. Unless the pain is high, your ability to sell with this approach will be ineffective. You might have better luck if you had full attention and were exclusive.Continue reading “Buyers Start By Research”
Content Assets: 5 Ways We Build Your Marketing Assets Online
What is a content asset? It is something of value that persists and creates revenue for your brand. In today’s economy, it is, arguably, more important than any other marketing or brand asset you have. as·set – noun /ˈaset/ Property owned by a person or company, regarded as having value and available to meet debts, commitments, orContinue reading “Content Assets: 5 Ways We Build Your Marketing Assets Online”
Selling Harder Is Old School
Nobody likes to be sold. We do not like it when we feel the pressure build and a feeling of manipulation from another. Yet, millions of transactions are done despite this dislike. It largely happens because people are buying. Every day people buy because they want things when they need them or feel compelled byContinue reading “Selling Harder Is Old School”
