Overselling today is a symptom of holding on to what does not work anymore. Traditional marketing and sales creatively interrupted people. The message was about talking about how great you and your products or services are. This is what advertising, direct mail, and sales teams were used for. Today, it misses the buyer. They don’tContinue reading “Overselling – The Keyboard Vs. The Mouth”
Category Archives: Inbound Marketing
4 Content Marketing Strategy Practices
Content marketing is critical for winning new business today. Awareness of your products or services and the required education therein are dependent on buyers finding relevant information. Your content should prepare a buyer for engaging your sales process. Naturally, they will want to delay this until they feel ready. The internet allows buyers an abundantContinue reading “4 Content Marketing Strategy Practices”
How To Find And Add Photos To Your Articles
Adding photos to your articles provides both a better look and feel as well as additional content and information that you can share with your audience. While important, Google indexing also takes into account how a photo is implemented into an article which means if it is done incorrectly an article won’t rank as highContinue reading “How To Find And Add Photos To Your Articles”
Niche Marketing Strategy For Inbound Marketing
If your offering is not a mass market appeal, then your niche marketing strategy needs to position your brand for a specific, narrow and identified buyer. There are brands that appeal to the mass market. GE light bulbs, Xerox copiers, Dell laptops and the New York Times are focused on the masses. If brands likeContinue reading “Niche Marketing Strategy For Inbound Marketing”
Why Buyers Avoid Your Sales Process
Your sales process is about you, not about your buyer. How soon did you want to talk to a salesperson on your last major purchase? It was likely much later, not sooner. The reason is that we all know once we engage a salesperson, we are going to be harassed. This is by design. TheContinue reading “Why Buyers Avoid Your Sales Process”
Choose Good Twitter Usernames
When you are choosing a Twitter username, or handle, it is important to think strategically about the impacts this will have for your branding long-term. You will undoubtedly have many followers and tweets over the course of time. The username you use will be important for a variety of reasons. Changing Your Twitter Username WhenContinue reading “Choose Good Twitter Usernames”
Marketing Automation Campaigns To Set Up Your Salesperson
Marketing Automation is the step after you attract a visitor. It is the nurturing which builds trust with a stranger. The temptation and illusion which a traditional salesperson finds difficult to resist is selling too early when the buyer is not ready. Marketing automation helps your buyer become ready for the sales conversation. Old Mindsets PrematureContinue reading “Marketing Automation Campaigns To Set Up Your Salesperson”
Four Brand Marketing Strategies For Your Products And Services
Your brand is far more important than your product or service. How a buyer or customer perceives you in the mind far outweighs what is already expected in your service. We all expect quality products and great service. Ask anyone what makes them special and the answer is typically something generic of this sort. ThereContinue reading “Four Brand Marketing Strategies For Your Products And Services”
Three Inbound Marketing Pieces For Success
Winning today requires an inbound marketing strategy. Let’s assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here are the three parts of an effectiveContinue reading “Three Inbound Marketing Pieces For Success”
Bought Not Sold
Most products and services are bought not sold. The old strategy of building up a sales team is dying. It is based on the assumption that we need to be sold. Think about the last dozen items you bought. Were you sold? Did the persuasion of a salesperson and their skills become the deciding factor?Continue reading “Bought Not Sold”