The most powerful way to win new customers is through the business testimonial. This is a form of building trust. It tells the story of how you delivered your products or services and what it means to work with you. New customers do not know you and are looking for what it will be likeContinue reading “Business Testimonials: 7 Marketing Tips And Strategies”
Category Archives: Inbound Marketing
Conversions And Clicks
Try Googling anyone in your field. Look at the results and see how similar everyone appears. This is your buyer’s experience. They have access to choice from a simple search and start the buying process far before you ever have the opportunity to meet with them. Some companies understand that buying starts with search. TheyContinue reading “Conversions And Clicks”
Touch Points That Brand
Your customer today is in front of a computer during the middle of a workday. They have a cell phone which they check frequently. They spend more time with these two devices than with people many times. What does that mean for you? You must meet your customer where they are. In the good oldContinue reading “Touch Points That Brand”
Leading The Buyer
Think about all the receipts you accumulate in a day. You might have gone to the convenience store for gas. You bought breakfast later. You picked up dry cleaning. You went to a gym. You went to a bookstore. Now, from those, how many of those did you have an experience at? Did anyone evenContinue reading “Leading The Buyer”
Positioning To Break The Noise
“The aim of marketing is to make selling superfluous.” – Peter Drucker To undo a first impression takes a lot of work. Every day we operate on mental shortcuts. We decide. Then we think. We make conclusions based on what we perceive, and then we rationalize to justify our decision. If this is how peopleContinue reading “Positioning To Break The Noise”
The Heavy Lifting Of Selling
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison If you were trying to figure out how to create a light bulb, how would you have gone about it? Would you have never gotten started because no one had ever created a light bulbContinue reading “The Heavy Lifting Of Selling”
Lacking Imagination
Guess who your customer is comparing you to? Your competitors? Partly. They are comparing you to everyone. It’s the same as you do. We are all snobs. We have experienced the Rain Forest Cafe with their entertaining way of delivering their commodity – American food. We have experienced Starbucks with their commodity – coffee. WeContinue reading “Lacking Imagination”
What The Customer Wants
If you ask the average person, “What do you want?” you will observe a phenomenon. There will be a vague answer, and often a difficulty in articulating. Most people cannot articulate what they want from life, much less from the businesses they buy from. Behavioral economists, like Nassim Taleb, have concluded, “We think with ourContinue reading “What The Customer Wants”
How You Are Perceived
It is likely you are not the only one offering what you have. If that is true, then you have the challenge of helping the customer make sense of your unique product or service. If you are like most businesses, your competition makes you appear irrelevant. Try shopping for a dentist or a mechanic. WhatContinue reading “How You Are Perceived”
Your Customer (Is Not Paying Attention)
Under 60 seconds. This is the time which people spend looking at your website, billboard, article or whatever is put in front of them. The majority of viewers spend less than 30 seconds. Every year, that time is dropping. In the course of time, people have evolved to use heuristics – shortcuts for making conclusions.Continue reading “Your Customer (Is Not Paying Attention)”
