A recent article from Marketing Automation Software Guide hit on the main reason why many of our clients hire us for marketing: running a complete system is difficult and requires perseverance. Pieces have to be put together, tested, changed, refined and created again. Getting into the mind of a specific buyer with their preferences and peculiarities needsContinue reading “Running An Inbound Marketing System”
Category Archives: Inbound Marketing
How To Use Content In Your Sales Process
The sales process has changed from times past. It’s not about selling. It is about buying. Salespeople today realize this as they can feel the empowerment and independence the buyer has in the sales conversation. Instead of creating tension, you can be an ally in the awareness and education process of your buyers. It isContinue reading “How To Use Content In Your Sales Process”
Lead Generation Value Propositions
Lead generation is filled with challenges to create and implement a marketing system and process which connects. There are many people looking for what you offer. Helping them initially find you is a strategy in and of itself. Search engines and social media are the main portals which people today use to find and consumeContinue reading “Lead Generation Value Propositions”
Inbound Leads Do Not Want Interruption
As a seller, it is understandable that you have such a high impulse to sell leads hard. The problem is that buyers do not like to be sold. When they feel sold, it creates tension and resistance, the very opposite effect you are trying to promote. There is a new strategy that is at playContinue reading “Inbound Leads Do Not Want Interruption”
How Can I Get More Traffic?
“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”. The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The question more appropriately asked should be,Continue reading “How Can I Get More Traffic?”
Marketing Automation Is Not The Old Sales Process
There is an astute article at mycustomer.com, “Is It Time To Move On From Marketing Automation?” It is an indicator of the disenchantment with the claims and hype with marketing automation implementations in organizations. The frustration is well-founded. If automating the buying process by creating a sterile technology engagement mimicking an old sales process is theContinue reading “Marketing Automation Is Not The Old Sales Process”
Refining Content For Your Marketing Funnel
Your site visitors communicate a lot of valuable marketing information to help you drive online search results. It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site. This is known as digital body language. Their interests and reactions to yourContinue reading “Refining Content For Your Marketing Funnel”
3 Selling Proposition Strategies
Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition. They searched for you via the internet or their network most likely. If you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your competition. After the click, yourContinue reading “3 Selling Proposition Strategies”
Marketing To Attention
Marketers miss the proverbial eight ball when it comes to attention. Many marketers still believe we watch TV commercials fully when the majority of people skip the ads. Here are the behaviors most of us do today in a world of too much marketing stimulus: While marketers have gotten creative throwing money at more colorfulContinue reading “Marketing To Attention”
4 Call To Action Marketing Strategies
Effective calls to action will reveal your connection to the buyer’s problem and the value of your message to your market. It represents the decision point between anonymity and courtship. Your visitor is giving something to get something of value. The call to action constitutes the beginning of the relationship after getting found. Here areContinue reading “4 Call To Action Marketing Strategies”
