Category Archives: Inbound Marketing

It can ruin your day. It can get you off track. The bad comment that comes back on your content from a reader or onlooker is meant to hurt and it does. When you are growing an audience, it is impossible to please everyone. There are always going to be naysayers mixed in with theContinue reading “What to Do With a Bad Comment”

It’s hard enough to close a sale when buyers have immense choice in the new economy. So, why hurt yourself further by having a disjointed sales and marketing process? If sales doesn’t close well qualified leads, then it creates a chasm that neglects revenue that your company could greatly benefit from. If your marketing servesContinue reading “Aligning Sales and Marketing”

Have you ever seen the reverse hockey stick of madness? It’s the graph that seems to be acceptable and ridiculous. For example, imagine a site with 15,000 visitors for the day. There’s much apparent activity. But there are only 10 new leads. And then maybe a customer or two pops out of the noise duringContinue reading “Traffic Generation is Not Lead Generation”

We used to live in a world of information assymetry. The saying was, “buyers beware”. That was because information was hard to get to and privileged people had access. Sellers knew more. They knew if the car they were selling had problems. They knew what problems their vacuum cleaner was causing in the market. TheyContinue reading “When Buyers Know More than Sellers”

I may not be thinking of you currently, but that’s because my mind is crowded by all the noise on a Tuesday trying to get things done. This is while I am being sold by spammers, pressured by customers and trying to respond to the list of emails sitting in a neglected inbox. But thatContinue reading “Consistency and Frequency of Your Content Matters”

Yelling louder than everyone won’t make you stand out. Yelling louder than your competitors is not going to win more ears or eyeballs. This is especially true now that people are well conditioned and equipped to block out noise they don’t welcome in their email, TV’s and peripheral view. If you can only try toContinue reading “The Courage To Tell (Market) Your Story”

  In the old days, we could meet with people face-to-face and share the information we had with them. From there we could watch their body language to gauge how interested or turned off they were. We don’t have that privilege any longer in the connected economy. People still engage, but it happens in muchContinue reading “How Real-time Analytics Improves Your Content Strategy”

Do you know someone without an email address? It is extremely rare. Email is the killer app and has remained so for decades now. When people who do knowledge work say that they are working, much of what they mean is that they are managing and using email. We live in our email and itContinue reading “Keep Your Relationships Fresh in an Email Marketing System”

  We used to be content with our ignorance. If we were dumber about what we spent on marketing we could avoid the guilt and responsibility that comes with knowing whether our money actually generated revenue. Once we started connecting and the internet became smarter about people’s behaviors, then we could not stay in theContinue reading “Invest in a World Class Content Management System”

Respect is not easy to come by these days when everyone is pitching their wares and crowding the marketing funnel. With so many ways to broadcast our messages today, content can feel like an overcrowded radio spectrum. All the channels are taken and nothing good is on. We may fiddle with the dial and thumbContinue reading “Online Content That Gets Respect”