Category Archives: Inbound Marketing

Every day, you are likely producing an enormous amount of content. You just may not be aware of it, much less thinking strategically about making sales from sharing your content. In the connected economy, we get our work done and connect with people online or with our mobile devices as part of our workflow. AllContinue reading “Stop Wasting Your Content”

If someone is not ready to buy now, is there anything you can do to get them to move forward? You might be able to coerce, threaten, bribe or annoy, but you will likely not be welcome back to a conversation again. It’s a brainless way of cutting off future dialogue and opportunities as wellContinue reading “Nurture Don’t Annoy”

Assuming most of your customers deliberate before they buy, what are they looking at? Have you ever made a sale on the first meeting? It may have happened at some point if you have spent enough time in sales. You have likely seen it all if you are a seasoned veteran I am sure. ButContinue reading “How Content Marketing Prepares Us To Buy”

How would you like 10,000 likes on Facebook? Or 20,000 followers on Twitter? It’s not so far out of reach. You can easily buy these services from shady companies out there living off of the hype and emotion of people and companies eager to get their vanity metrics up. They are called vanity metrics because theseContinue reading “Substance Over Hype”

When we used to have more time and attention, we could spare some energy exploring a website to find out what someone did and how they can help. That was in a different era just a few years ago. Today, bounce rates are high on sites and pages that don’t speak to people’s need orContinue reading “A Simple Call To Action To Build Relationships”

It takes work, but force yourself to identify who you love to serve. We say it a lot to our clients – “Everyone is not your customer.” Though we say this, it is hard to adhere to. In a twisted scarcity mindset, we want to keep our options open to work with anyone and everyone.Continue reading “Who Do You Want To Work With?”

The truth is that many organizations can close sales if they are in the right conversation with the right person.  The hardest part is not about converting a serious lead into becoming a customer. The hardest part is getting enough attention and commitment to get a conversation going. A conversation is a salesperson’s main goal.Continue reading “Tempt the Conversation”

What if the New York Times missed a day of content or CNN took the day off and had a blank screen showing during their air time? We know that those content producers will have something for us today, tomorrow and every day thereafter. Their persistence lends to their credibility as a trusted source, andContinue reading “We Are Looking for Dependable”

You cannot be everywhere at once. Regardless of how efficient our tools and shiny new social media networks have become, you still need attention, thinking and fingers on keyboard to push out content and connect with people. There is this vain attempt to try and connect everywhere. However, each medium takes a commitment, and ifContinue reading “The Only Two Social Media Networks You Need”

Google recently enabled tabbed viewing in its Gmail and Google Apps email client. There is a lot of chatter online about the affect on deliverability. In the past, there have been efforts to apply filters to email for convenience. I, for one, tend to ignore these overlays on my email because I like to decideContinue reading “Don’t Worry About Gmail’s Promotion Tab”