Category Archives: Inbound Marketing

There is so much content online that overwhelms us on a daily basis. People have ways they cope with all the noise. Some simply let their inboxes get to thousands of unread emails. Others have subscriptions to everything in their industry and pick and choose what they read. Still others are subscribed to whatever theContinue reading “How To Get Past The Noise of Marketing”

As the internet is cleaning up and Google is continually changing their algorithm to reward meaningful content, the marketers that kept playing a game with keywords and gimmick traffic are going by the wayside. A big reason is that you might be able to get a lot of clicks, but if people leave because youContinue reading “Why Vanity Metrics Can Ruin Your Marketing”

Major industries thrive off of the one eternal connection point we are all drawn to – the power of suspense. Hollywood, book publishing, news media and radio all understand how to create a gap in the mind of their audience. It is part of storytelling and we are all drawn to a great story. ToContinue reading “How Effective Content Marketing Works On The Mind Of The Buyer”

  “When you change marketing strategies, you lose all the frequency you’ve worked so hard to attain. And you have to start over.” ~ Seth Godin One thing about marketing that is for certain is that it is difficult to change someone’s mind.  Therefore, a brutal reality of marketing today is that you have to “showContinue reading “How Frequency Pays You With Regular New Customers”

Have you ever noticed what happens when you start selling someone without permission or trust? The tension in the air seems to thicken immediately. When you don’t have permission and you start selling prematurely, this is a violation. We don’t like to be sold or feel that we are being sold. Instinctively, many of usContinue reading “Help Your Customers First to Gain Permission To Sell”

Changing a mind is one of the hardest things to do. When you are thinking about buying something, how long do you deliberate? Unless there is an emergency and you need something now, like an electric generator during a hurricane blackout, you will likely take a while to work through the decision to buy. TheContinue reading “The Difficulty of Changing People’s Minds”

In the middle of a work week (or sometimes on weekends) millions of people are searching around for answers to the problems they are trying to solve. During the middle of my work day, I may get distracted once in a while by some social media or irrelevant site, but largely, I am researching andContinue reading “Bad Information Makes Good Valuable Content Stand Out”

A buyer will work through not only what you say but what others will say. I was getting ready to upgrade some camping gear and started researching one of my favorite retailer’s site, REI.com. I have been a member of this co-op for over a decade and always look forward to learning about how theContinue reading “How Validation From Your Audience Matters”

The SEO pundits and practitioners are scrambling these days. Google’s algorithm changes which rewarded businesses that have truly valuable and readable content changed the game for many who relied on the vanity metrics of getting clicks to their site. Of course, there’s a draw to the hype of getting as many eyeballs on your siteContinue reading “Build Trust After The Click”

Strategic content is the beginning of a relationship online. Content is a connection point because it provides a person who is seeking information, education and knowledge with insight into your expertise. This is the thinking part that initiates a relationship. Without meaningful content that connects intelligently, all you have is a click or wasted, passingContinue reading “Think, Like, Want”