Category Archives: Inbound Marketing

We talk a lot about staying away from tempting and costly gimmicks and work hard to educate our clients on how to create connection rather than chase vanity metrics. In a world where you can build your own audience and have a relationship directly with your prospective and current customers, it is important to stayContinue reading “Build Marketing Assets And Avoid The Junk”

We have a skeptical eye towards quick fixes on our team at AscendWorks when it comes to generating sales qualified leads. We know there are plenty of companies out there that may be focused on vanity metrics such as visitor traffic or lead counts. However, with the real goal being a sale, then filling aContinue reading “Building Customer Relationships With Content Long Term”

With so much choice, you are in one of two categories in your market – you are either better or different. Being better than your competition is a hard road to follow. It requires better packaging. And the more commoditized your products are, the more packaging you need to augment your perception in the mind of theContinue reading “Why You Are In The Packaging Business”

Here’s the problem with your market and everyone else’s – noise and choice. There is so much noise that the default for most people is to simply check out, opt out and tune out. Since marketing has become so ubiquitous, the only defense people have today from being overwhelmed is to simply ignore anything thatContinue reading “Having Something Interesting To Say”

What that means is when it comes to measuring our success with the classic SEO metric — page ranking — you need to rethink your strategy because the game has changed. ~ Demian Farnworth, Copyblogger The folks at Copyblogger explain why Google+ is the best social platform for content marketers. It has less to do with the destinationContinue reading “Getting Found Is Not Just About Page Ranking Anymore”

You can save time and increase results by identifying your ideal customers. Focus is hard for everyone today when there are so many distractions and choices. The temptation for us all is to think we can work with everyone and anyone. In so doing, we dilute our own value and confuse everyone we attempt toContinue reading “Working With An Ideal Customer”

The old marketing formula simply does not work. It used to be that a large brand like Ivory soap or Burger King could run advertising and see a proportional jump in their demand. The formula was simple. Spend lots of advertising money and spikes in revenue would occur. The tragedy is that marketers try toContinue reading “Protecting Your Domain Reputation”

A lot of our inbound marketing work involves creativity and collaboration with our clients. Sure, innovative and catchy designs are a vital part of appealing to new users and build trust instantly. However, there is a mundane yet critical part of building the custom marketing systems that win customers which we are involved with toContinue reading “Email And Domain Reputation”