Category Archives: Inbound Marketing

When we talk with our friends, we like to share about what gives us social currency. There is an exchange of subtle, perhaps sometimes overt, cues that point to our personal brand. We share what makes us look good in the eyes of others. This is why we talk about movies we watched, people weContinue reading “Providing Social Currency To Drive Referrals”

We used to be in awe of fancy turbocharged sites and graphics. Now, it’s a side show. We have seen the latest and greatest and if you have an online presence, your visitors may have just visited a world-class site of a Fortune 500 company. Your viewers are not comparing you to other people orContinue reading “Confusing Popularity With Credibility”

Producing content can be a never ending endeavor that can create weariness if there is not strategic thinking behind it. While a tweet or social media post can last for an hour, your content can live and be repurposed perpetually. It is what gets found in search results and creates deeper reader engagement with visitorsContinue reading “Building A Tightly Stitched Content Asset”

If we were omniscient, we might enjoy the privilege of hearing what everyone is thinking about us. If we were omnipresent, it might be fun to hear what everyone is saying to other people in conversation. We talk about other people, brands, experiences and products all the time with our friends. A lot of itContinue reading “Creating Conversation Pieces That Spread”

We can all learn quite a bit from industry publications and magazines. They are content factories that become a trusted hub of information for people interested in buying products, solving problems or growing their knowledge. They are living, breathing hubs that become a place where an ongoing connection can happen with readers and possible customers.Continue reading “Creating A Living, Breathing Content Hub”

We are excited about Google Fiber coming to Austin. Life is only going to get more convenient and more powerful for our town. As our world becomes more about bits rather than atoms, the opportunity to be open for the world 24/7 with a customer experience engagement starts with digital assets, namely content assets. PeopleContinue reading “The 24/7 Business Of Content Marketing”

We say a loud “Amen!” to our friends at Copyblogger who summarized their hard work and research on Google’s Author Rank and its effect on page rankings. While the signs point to the rollout of the social layer and author ranking for Google to establish credibility with content creators and authors, it has yet toContinue reading “Author Rank Is About Authority”

There are just too many good products out there. In fact, my guess is that if every seller could get 30 minutes of complete, distraction-free attention from their target customers, they would sell an overwhelming amount. Full attention and understanding the value proposition is a precursor to the sale. And it’s hard to come by.Continue reading “What’s In Your Head Doesn’t Help Us”

In a world where we are all publishers and your customers all have easy access to choices, your content becomes a critical asset. The stakes are high. Your customers are not allowing themselves to be sold to or marketed to. In fact, they work with vigilance to eliminate noise from their lives and search forContinue reading “Don’t Let Your Competitor Be The Thought Leader In Your Industry”

Marketers can be out of step with customers simply because they are not thinking like the buyer. They are thinking like a seller. As a seller you have a large disadvantage based on your own biases. You can be thinking of how a person ought to buy instead of how they actually buy. When a new visitor to yourContinue reading “Starting In the Mind Of Your Customer”