I think we have mass hysteria embedded in our humanity. When fads come along or some new shiny platform appears, people jump at it and go nuts.
At one time, blogging had millions of people participating in the blogosphere. Most of it was noise and clutter.
Youtube has hundreds of videos uploaded every minute. We all have cameras. Why not shoot some videos and store them? Facebook, Twitter, Instagram, you name it, make pushing things out so convenient wherever you are.
But all these fronts have a cost. And the reality is that if you want attention and business deals, you have to play the long game. There are not nearly as many bloggers out there. Everyone’s chasing some new fantasy. But the real writers are still around working on their craft and sharing their thoughts.
Same goes for all the other platforms. Atrophy sets in for the masses. And those that experience success gaining new customers or an audience keep learning and keep showing up. As Jim Rohn said,
“Success is nothing more than a few simple disciplines, practiced every day.”
If you keep flitting from one thing to another, you lose the momentum and discovery that comes from learning, connecting and being consistent. I think it’s why passion is so important. If you like something marginally, how are you going to be around for years building an asset in attention or engagement with those that resonate with you? The deal is that they give you attention and you give them consistency.
So, before you start pushing hard on some new platform, think about whether you can sustain it. Will it be core to your habits and something you look forward to doing every day?
I happen to enjoy writing with over 1,500+ articles to date on my blog. And I don’t anticipate stopping anytime soon. It’s sustainable and enjoyable. The work gets to compound and live on rather than simply stop and rot.
What few things do you find you can commit to and sustain?