Category Archives: Inbound Marketing

As you are thinking about marketing strategy and how to drive revenue for your business, it can get confusing quickly. There are all these people selling their wares – SEO, social media, marketing software, adwords, etc. Many are trying to game the system and approach the market with gimmicks that can backfire (Note Google’s latestContinue reading “Inbound Marketing: Paying For Software Or Results?”

We celebrate what the Wall Street Journal is covering with Google Penguin’s latest impact on business. Though the story seeks to sympathize with the outliers whose businesses have been impacted by the search algorithm change, the truth is there are many people seeking to use gimmicks rather than do the hard work of inbound marketingContinue reading “Inbound Marketing, Google Penguin And Web Spam”

You might think that being successful with driving inbound marketing leads starts with software. That’s a different pitch from a typical software vendor selling inbound marketing. A good system is part of the overall strategy, but the strategy and talent is the critical piece for an inbound marketing approach to truly work. Imagine dishing outContinue reading “Inbound Marketing Services Not Software”

When Who Moved My Cheese? hit a nerve over a decade ago, Spencer Johnson’s book became the rave of business people. It’s a timeless book that will always be applicable and relevant as long as human beings are so predictable. When the proverbial cheese moves in your industry, you can either change or become complacent. BecomingContinue reading “When Your Cheese Moves”

There are two pains we see a lot of: Too many leads and can’t work with them Little or no leads This is happening to industry after industry. The old rules have continually been eroding. I think everyone knows this, but fear and comfort keep everyone selling the old way. That is, until it doesn’tContinue reading “When The Pain Is High”

Here’s our exhortation to our clients and all the people out there that jump at the next trend – THINK! Think about where your customer is at. If you are in defense and aerospace, is your customer really hanging out on Pinterest? If your audience is around youth, do they read long newsletters on theirContinue reading “Where Your Customer Is At”

Inbound marketing at its core is about providing convenience and meeting the needs of buyers in their buying process. It used to be the job of a salesperson to work with buyers early. They worked hard to get attention, provide education and orient the buyer to their value proposition. However, the internet changes this. PeopleContinue reading “Does Inbound Marketing Require Salespeople?”

There is a lot going on daily. In the old days, the phone would ring or mail would arrive to help us feel like something was going on. It was analog. We could touch and feel it. Today, the digital world provides information on what is happening. If your inbound marketing systems are set up right,Continue reading “Daily Inbound Marketing Metrics”

How many times have you reiterated how your industry, product or service works? Your familiarity with your own message may be a handicap rather than an asset in that it can cause you to oversell rather than position with thought leadership in your inbound marketing efforts. One of the greatest assets you have is yourContinue reading “Building Trust With Thought Leadership”

It’s a noisy world out there. It is very difficult to stand out from the noise. Your marketing message has to connect at the right time with the right impact. One of the things that can take some time is to focus your message. It typically is an evolution which takes time. Some of ourContinue reading “Finding The Right Message”