Anyone can start a Facebook account. Anyone can get a website built. Anyone can go and buy an iPhone. Who cares if you can buy these things or rip off other people’s technology or ideas. The hard part awaits everyone. You still have to pay the brain bill and make it work. The hard partContinue reading “The Hard Part”
Category Archives: Inbound Marketing
Selling Naked
What are your odds of winning new business if you cold call, interrupt or spam people? People that are truly wanting to do business with you will tune you out based on that misaligned approach alone. You are out of phase with them regardless of the value you may offer. Going for the close skipsContinue reading “Selling Naked”
Recognizing Marketing Feedback
There are two types of ways to market – intelligent and old-school. Old-school businesses spend a lot of money on hope. Spending money on billboards, magazine ads, direct mail or any other form of advertising is typically guesswork. They don’t know what the ROI is or what the pipeline looks like from spending soContinue reading “Recognizing Marketing Feedback”
Inbound Marketing Metrics
Much of what drives inbound marketing happens in the rigor of analytics and metrics. There is a process and cadence to driving results which we use with our clients. As inbound marketing systems take root and the valuable content created for clients is getting found, the hard, continuous work of figuring out how to connectContinue reading “Inbound Marketing Metrics”
There Is No Magic Pill
If there were a magic pill for getting more business, someone would have found it, shared it and everyone would be taking it. The truth is that there is no magic pill. Getting new customers is hard work and a continual moving target. You might be tempted to enlist the gimmicks of SEO companies orContinue reading “There Is No Magic Pill”
Why Websites Fail To Convert Leads
Let’s start with this premise – people don’t want to be converted. It’s not why they visit your site. It is what you may have in mind, but noone wants to be sold or converted. This is the conundrum. Most websites, while they may be well-designed, are focused on the Buy Now customer. It is theContinue reading “Why Websites Fail To Convert Leads”
Why Your Story Matters
The stories that help make it matter.The world is crowded. This goes for brands, products and services. I am running another half marathon soon and needed running shoes. Try searching for running shoes. You will find a ton of results. What stands out? Most don’t. It’s a list of boring companies, boring brands and aContinue reading “Why Your Story Matters”
The Size Of Your Database
The size of your database holds all the potential for continuous sales. It’s hard to look at the size of our databases if we are so focused on an end sale. We see selling as an event rather than a process. It’s not good thinking or strategy for the long-term. When times are dry, theContinue reading “The Size Of Your Database”
Throw Out The Noise
With inbound marketing and marketing automation as such buzz words, there are software companies chomping at the bit to enroll people in their goods. The problem we always find is that there’s more noise than results. Lots of features, but little results. The real things that matter is a lot of hard work and strategy.Continue reading “Throw Out The Noise”
Connecting With Your Inbound Audience
If you sweat and hustle, build a sales organization, interrupt people with traditional media, then you may get a few eyeballs to look your way and pay attention. You may make more enemies than friends in the process, as well. Interrupting people has the tendency of ruining a second chance. Your brand is on theContinue reading “Connecting With Your Inbound Audience”
