There’s always a bandwagon crowd. They hear a new buzz word that gets hype and fail to understand the depth of what it means. Somehow, fad words comfort us. “Social Media,” “CRM,” “Marketing Automation,” or whatever else seems to be a new medium draws attention quickly. Conferences are built around these mediums. Marketing managers try and sound smarter by name dropping with their new pet terms.
But, does it work? Are you making more money? Do you have a repeatable and measurable system that produces results?
Who cares if you are on Twitter if you don’t provide real value? What does it matter if you started a blog if you lack knowledge that changes the world?
Be sure to keep focused on the truth. Does the strategy make sense and will it produce results? You will have to buy in at the end of the decision, but the last thing to do is just sell out to some new funny term that the crowd is pushing. Strategy and execution will never go out of style.