The Feedback Advantage



The worst thing that you can do in your work is to continue with business-as-usual when there are unseen forces acting on you. Whether you feel content working a job or continuing to work in a market that is obsolescing, the lack of feedback on a daily basis can build up into a cataclysmic event, rather than be a simple daily up and down.

Just because something worked a few years ago does not mean things will remain unaffected for years to come and your cash flow will simply continue unhindered. The forces of automation and globalization are pushing forward relentlessly. In effect, markets are continually getting efficient and if you are simply maintaining the status quo then you can have a sense of false security in your position.

When you have paying customers that vote with their purchases, you get feedback on a daily basis. This helps you gauge changes and the frequency and speed by which your market deems you valuable. It’s a feedback advantage that requires vigilance but it is an invaluable way to stay in tune with what is happening.

Don’t wish away volatility. Embrace it. When you see the changes that threaten your position, then overall, you have the opportunity to become more robust by adapting and innovating. Is this a bad thing? No, it is what gives you an edge over your competition and keeps you tuned into the reality of today. There is no safe position. There are only currents that you can align with and keep in step with.

Because of the ease by which everyone in the world can participate and play, this forces everyone to stay tuned in. Your best bet is to consider feedback from cash flow an asset that you can use to stay competitive. The last thing you want to do is insulate yourself from the continual data that the marketplace is providing.

How can you make yourself more robust by keeping track of the right feedback every day?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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