There is immense work that a team of people are undertaking at Ground Zero to tell the story and help the world remember 9/11. Steve Rosenbaum shares some of the images and his work on the documentary of how the process of creating the appropriate memorial is coming together with the 9/11 museum. The TEDContinue reading “9/11 And Our Stories”
Category Archives: Sales Strategy
Treat It Like Art
Here’s the problem when you have been doing what you do for a long time – it becomes mediocre. Mundane. Nothing interesting. I can tell you don’t care. Here’s the opportunity if you do something for a long time and treat it like art – you can claim mastery. People knock down your door toContinue reading “Treat It Like Art”
The Strategy Of Being Picked
An easy way to commoditize yourself is to end up on a list. If you are on a list with twenty, thirty or hundreds like you, then you have created a convenience for someone else to categorize you. You are the same as everyone else on the list. It’s a poor strategy for being picked.Continue reading “The Strategy Of Being Picked”
On Creativity
I have been thinking a lot about creativity lately. Some days I feel more creative than others. It depends a lot on the flow of work and how motivated I feel. The balancing act of managing business responsibilities and driving innovation is a continual tension. Daniel Pink’s book, Drive, is excellent reading on the topicContinue reading “On Creativity”
The Peril Of Ignoring Principles
As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble. – Ralph Waldo Emerson While there is the ubiquity of information, the temptation is to mimic theContinue reading “The Peril Of Ignoring Principles”
The First People To Please
All people are not equal. There are those that consume what is hip, cool and stylistic and those that tell others what they should be buying. I don’t think it’s a great idea to treat your customers like a democracy. Wrong mindset for how things work. It’s really a meritocracy. Those that are natural sneezers,Continue reading “The First People To Please”
The Magic Of Removing Friction
Friction is when you create work or obstacles intentionally or inadvertently with your audience or buyers. It is a common term that helps marketers and business owners think about their customer experience, especially since many sellers think about themselves first. It’s pretty human to err with such self-focus that you miss the customer. However, becauseContinue reading “The Magic Of Removing Friction”
Small Is The Real Big
Do you like the thrill of big numbers? What does a lot of followers actually mean? Is a hundred likes worth something in terms of an audience? There’s certainly a crowd mindset around the euphoria of trying to be popular. I guess not much has changed from high school. However, what if you were ableContinue reading “Small Is The Real Big”
Relevance And Vigilance
“Be distinct or be extinct” – Tom Peters Every day, I think about how to become more valuable to my audience. It pushes me forward. I am not sure I am much different from anyone else that truly wants to play in the sweet spot of the new economy. Being relevant translates to frequency andContinue reading “Relevance And Vigilance”
Getting The Approach Right
You really do not get a second chance to make a first impression. So, if you act in desperation because you don’t want to think through a clear process and strategy, think about how you are blowing permission with the person you cold call, mail or spam. Your name is on that marketing gimmick andContinue reading “Getting The Approach Right”
