I love chocolate. I have loved it since I was a little boy, especially dark chocolate. I can remember enjoying great, exquisite chocolate growing up in Germany. It was a treat my mom and dad would indulge us in on long walks and outings. There’s a sort of fulfillment that happens when I get someContinue reading “Creating The Craving”
Category Archives: Sales Strategy
The New Distribution
Physical products have an inherent challenge of distribution. Figuring out how to get a product exposed and in the hands of consumers is much of the challenge of being successful, especially at a lower price point. With digital goods and services, distribution is completely different. It’s less about shelf space, inventory and logistics. Moving bitsContinue reading “The New Distribution”
Why You Don’t Publish A Magazine
On the web there is a lot of copying. I can see evidence of copying from business partners, customers and competitors all the time. Some comfort themselves by saying it is the highest form of flattery. I disagree. If you tell the person and credit them, it is entirely different than if you silently steal. TheContinue reading “Why You Don’t Publish A Magazine”
Don’t Waste Attention
What happens when you get a thousand followers on Twitter, Facebook or any other social media platform? How does this convert monetarily, if at all? You don’t have to dig too deep to see the various motives on the platforms you participate in. Some play a game to make as many friends as possible. FriendContinue reading “Don’t Waste Attention”
When You Interrupt Busy People
When you initiate a contact without trust, you are setting yourself up for a “No”. It’s a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing marketing messages? Those are about what you want. AndContinue reading “When You Interrupt Busy People”
3 Ways To Raise Your Value
Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less scripted behaviors. They hired you,Continue reading “3 Ways To Raise Your Value”
Beyond Likes, +1’s And Retweets
Social media means something different to everyone depending on your goals. Driving visitors, creating awareness or getting marketing feedback are popular and apparent goals. However, what would it look like if you were trying to build an asset instead? Your social media streams are valuable for what is current. A tweet from 2 weeks agoContinue reading “Beyond Likes, +1’s And Retweets”
Marketing Goals
If you aim for nothing, you will hit it every time. There can always be improvement and better results in your business, especially with the frequency and speed of change impacting every industry today. The way buyers are making choices, engaging content and making purchases has a lot of moving parts to it. Setting yourContinue reading “Marketing Goals”
Daily Execution
Compound interest is one of the most powerful forces in the universe, as Einstein remarked. What happens when you take the long way instead of looking for shortcuts? One day, you wake up with momentum, assets and a life trajectory that is hard for anyone to match without doing the hard work. Daily execution meansContinue reading “Daily Execution”
Focusing Your Marketing Strategies
I have been working with clients on marketing strategies lately. It’s a natural time to be thinking about generating demand as the new year is upon us. We can all sense the speed of change. What worked last year has changed because of technology, business environments and failure. Failure is part of the process ofContinue reading “Focusing Your Marketing Strategies”
