I caught the article on Zynga’s IPO (Facebook: Zynga’s Number 1 Frenemy) and it further exposes the reality distortion between a platform provider and a value producer. There is a temporary symbiosis between the gaming provider Zynga which leverages Facebook’s platform. Zynga’s valuation and revenue is derived from access to a marketplace Facebook created. Facebook’sContinue reading “Betting On Facebook Is A Poor Strategy”
Category Archives: Sales Strategy
Platforms, Positioning And Personas
The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been democratized and accessible, the gameContinue reading “Platforms, Positioning And Personas”
Books And Apps As Lead Generators
Selling 100,000 of anything is difficult. It is the game of creating hits. This is a game a lot of dreamers pursue. It is completely possible to sell 100,000 books or apps. However, there are more losers than winners. We all see the hit books and the iPhone Angry Birds downloads. They are an outcomeContinue reading “Books And Apps As Lead Generators”
Innovation Is Security
When the world we lived in was about production and efficiency, we could find security in being a little better than everyone else. We just had to focus on getting what was known done with quality and meeting expectations. In this, we had security. We enjoyed job security, long-term contracts, customer loyalty and predictable revenueContinue reading “Innovation Is Security”
Simplicity Is The Ultimate Sophistication
“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” – Charles Mingus. “Simplicity is the ultimate sophistication.” – Leonardo da Vinci Our battles today are much less about finding what is best. It is largely battling all the good options that get in the way of the great. Much ofContinue reading “Simplicity Is The Ultimate Sophistication”
Facebook’s Place On Your Blog
I was on Salesforce.com’s Blog doing some research for some articles I was writing. I wanted to leave a comment and refer back to another article I wrote on Salesforce.com’s platform and AppExchange. Then a weird thing happened. Social media wires got crossed. In their zeal Salesforce.com would only let me leave a comment byContinue reading “Facebook’s Place On Your Blog”
Posing Versus Passion
The problem with trends is that the posers ruin a good thing. The wrong questions are asked. “How do I get more people to friend me?” “How many tweets should I do every day?” “How do I get on Google first?” The good thing was always there from the beginning. Connecting with people, helping businessesContinue reading “Posing Versus Passion”
Godin’s We Are All Weird: A Great Read
If you haven’t picked up Seth Godin’s We Are All Weird, grab it for a quick read. Godin does an excellent job framing what we are all feeling but may not necessarily be able to articulate about how mass marketing is dying and our opportunity for choice allows for long tail preferences. It’s because ofContinue reading “Godin’s We Are All Weird: A Great Read”
Committing To Google Plus
I have been working on my Google Plus system. Google Plus has been out of the gates for a while now. The challenge of not being the first mover in a new space, especially social media, makes it harder for people to adopt. After all, how many logins do we want or need? AndContinue reading “Committing To Google Plus”
There Are Only Markets
“There are no products, there are only markets.” – Peter Drucker, Management Thinker The way we approached things in the past are obsolescing. How we were educated, the jobs we assumed were there and the businesses which seemed lasting are being eradicated and morphed today. I believe it is a correction. With the proliferation of information, cloudContinue reading “There Are Only Markets”