Everyone is not your buyer. Everyone is not capable of saying, “Yes.” If you are out there broadcasting a message without targeting it to someone concretely and specifically, then it is not only ineffective but costly. Your brand will suffer from a lack of focus and connection to your buyer. Here are some steps toContinue reading “Your Buyer And What They Care About”
Category Archives: Sales Strategy
Twitter And Facebook In Your Business
It’s easy to post a Facebook status or Tweet. It’s difficult to build something that is of true value with these easy tools. Social media is a powerful distribution channel to point to your real work. It is metawork; it is work which refers to your real work. The real work is the value youContinue reading “Twitter And Facebook In Your Business”
Being Number One Is Disproportionate
Number one in a category leads to the majority of the spoils. Name recognition and sales are disproportionately attributed to the winner of a category. Be sure your strategy pushes you to be number one.
The World Has Voted Borders Books Out
Borders bookstores became irrelevant in the new economy. Without reinvention of an old brand in a world of new rules, going out of business will become a norm.
Brand Yourself The Leader In My Mind
Your position in my mind arises from your hard work communicating your leadership. Content, hard work and consistency are critical for this valuable real estate.
What Do You Expect?
Some days, I wonder if insanity has become the new norm. Expecting to reap what we do not sow must be the the delusional spell of the entitlement economy. It has certainly bled over to today’s economy.
My question is, “What do you expect when …”
Doing Business With The Few
Create your own space. Be number one in it by defining the rules of your micromarket and connect with only those that matter.
Selling And Connecting With Industry Words
The words you use should build trust. Buzz words in and of themselves are tempting to use for posing with expertise. I would not advise this. You get found out quickly. If you know your stuff, then the substance behind the words you use will shine through with your mastery of content and communication that reinforces the terms you put forth.
Good Times And New Times
Relevance is dependent on your ability to remain agile.
3 Strategies For Influencing Buyers
Increase Influence With Your Buyers Moving at light speed in the world of work today creates much tension and defense for buyers and sellers. We are inundated with messages, and our brains react with decision paralysis when we feel overwhelmed. Here are three strategies for increasing influence with those you are seeking to win overContinue reading “3 Strategies For Influencing Buyers”