Number one in a category leads to the majority of the spoils. Name recognition and sales are disproportionately attributed to the winner of a category. Be sure your strategy pushes you to be number one.
I had the privilege of being in Germany when the Berlin wall fell. My father served 25 years in the military and 9 of those were in the Cold War era of then West Germany. At that time, West Germany was one of the most dynamic economies in the world. East Germany was a communist,Continue reading “Productivity Glass Ceiling”