Candor is a key leadership attribute. This is especially true today when we are bombarded by convoluted and ambiguous messages from people and companies. Those that can speak clearly and plainly can create a great differentiation in the marketplace where clarity is highly sought after. Being direct means you tell the truth and are focusedContinue reading “Being Direct As A Strategy”
Category Archives: Sales Strategy
Platforms And Positioning
I have been doing a lot of reading, research and thinking on marketing platforms lately. Some of it is driven by refining strategies for clients. A lot of it is to get clear on what is essential versus what is superfluous. There is a lot of noise out there and you can end up spendingContinue reading “Platforms And Positioning”
Marketing Strategy: Endear Me
We want to be endeared. It’s a rarity today. In a given day, it is not uncommon to experience impersonal and bad service. I was recently at a store where I had a conversation with the clerk that went like this: Me: “How is your day going?” Clerk: “Not so great. I’m finally getting aContinue reading “Marketing Strategy: Endear Me”
Pick Yourself: The Problem With Lists
Today is a game of platforms. If your strategy is to be listed and hope to get picked, then you have already diluted yourself. You are telling the market that you are a commodity and on someone else’s directory. The problem with lists is that they create uniformity. Noone stands out. This may have workedContinue reading “Pick Yourself: The Problem With Lists”
4 Productivity Tips For Publishing Content
I spend a lot of time publishing content. Whether you have a content marketing strategy in place, lead a team of people or have a corporate blog, there is a relentless vigilance to managing content. I have developed some personal and team collaboration systems which have helped me to get things out of my headContinue reading “4 Productivity Tips For Publishing Content”
3 Design Strategies To Increase Service Value
Design delight into your customer experience. Service starts and end with your care by providing increased value opportunities for your customers.
Leadership Opportunities: Project Work Enhanced
Opportunities within the context of team execution exist for leadership. Learn how to integrate yourself into the thread of tasks to drive unique value.
Connection Points
Businesses are built to deliver a promise. The promise is a product or service which enhances your buyers’ life by solving a problem or bringing pleasure. In and of itself, the deliverable is sterile. It is expected. There is no flesh and blood to it. The true connection points will come from your branding. ThingContinue reading “Connection Points”
Marketing The Truth
Marketing hype can get your eye off of what matters. Keep focused on what does matter.
Create Pleasure In Everything You Create
Everything that touches other people is an opportunity for you to create pleasure. Pleasure is what differentiates and moves you from boring to remarkable.
