If I had to pick between talent and tools, I would pick talent. Talent knows how to use tools in strategic and profitable ways. Tools hold the allure of success, but they are only as good as their owners.
We find great appeal in the toned bodies using weight machines and home fitness equipment. The mass majority of these purchases go unused after a short period of time.
There are millions of users of CRM systems, blogging platforms and social networks. Who is strategic and driving results and revenue? The strategy is always far more elusive.
If you can put the pieces together and mastermind towards a result, then you are far more valuable than any tool out there. It is a rarity to find those who can execute with strategy around technology that is otherwise unrealized in potential.
You invite failure if you are duped merely by the mirage of technology’s promises and miss rare talent that can make business dreams reality. Look for the masterminds. They hold far more promise than any tool out there.
What has been your experience? Feel free to comment.