Websites Are Boring

It used to be novel to have a web presence.  The benefit of human nature’s overall resistance and fear of change is that opportunity is available for early adopters.  The followers tend to get crowded by the noise of all the late adopters.  There are too many unremarkable websites today.  They contribute to dulling ourContinue reading “Websites Are Boring”

Everyone Is Not Your Customer

Not all prospects are equal. Just because someone visited your site or store, does not mean you have permission to engage them. A portion of them will at some point give this permission based on their preferences and requests. The others will react negatively towards unsolicited marketing advances. We should know this because we areContinue reading “Everyone Is Not Your Customer”