Help, I’m Never Getting to the Important Work

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I understand. It can be really comforting to do what is urgent and stay in the groove of knocking out tasks. In a given day of work, there’s always the tasks that have to get done to keep pipelines moving, make customers happy and ensure our teams are motivated and productive.

However, that nagging feeling, for those business owners and executives that need to move the needle, will be there. Being busy can keep you from giving attention and focus on what really can 10x your business. You feel busy. You are getting things done. The problem is that you may not be getting the right things done.

It’s out of reach because distractions and busy work give you that dopamine hit and attachment to the work that simply has to get done.

If months have gone by, then consider, like someone who realizes that a personal trainer helps them get fit, to get clear and get the important work done. Get above the noise of your business and see what matters and does not matter.

The reality is that most things do not matter and a very few things matter immensely to help you grow your business. And if you are working on the low-level, have-to-get-done items, at the expense of the most essential opportunities, you are not being effective. You are allowing urgent demands to numb you into feeling busy and productive at the cost of big growth.

You do have to be productive so you don’t bottleneck your commitments to your customers. That’s worth making an established, reliable habit in your work.

However, if that is all you do – get busy work done – then you will struggle to grow your business. You are only refining and making what already exists optimized and at some point, it’s a diminishing return.

Are you getting the right things done consistently?

Make Me Feel Important

Everyone has a deep need which they are seeking to fulfill.  We all need to feel important.  Watch anyone, and if you can identify what makes the person feel important, you will know what motivates the person.

Your customer, your boss, your family and your friends either have a good or bad relationship with you based on how you make them feel important.  Otherwise, there is not a relationship.  At best, there may be mutual exploitation and utility.

It should not shock me, but it still does.  I am incredulous at how business people miss the obvious. They wonder why they lack business when it comes down to how they work with their prospects, the vendors or anyone they run into.  We live in an ecosystem of relationships.  When we do not do the things which makes the other person feel important, then a relationship is in jeopardy.

Here are they blockades of why people do not give this all important ingredient to making relationships and business opportunities work: Continue reading