We all want success in our business. More often than not, we see a focus on technology as a savior rather than what really matters to drive success. Salesforce.com is an extremely powerful system which is largely misunderstood for its capabilities. The namesake affects the branding and, thus, there is a misperception that it isContinue reading “Salesforce Is Not The Savior”
Tag Archives: Salesforce.com Success
Intangibles – Why They Matter
With the abundance of choices available in any product and service category, customer loyalty is fragile. Often the customer makes decisions based on their emotional experience and connection with a business and service. Functionality or features alone are not enough to penetrate the customer’s mindset of expected quality thresholds. The Customer’s Expectation Today’s economy isContinue reading “Intangibles – Why They Matter”
How You May Be Left Behind Without Salesforce.com
As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed. Older sales systems were centered around contact management. Getting the person’s address information provided enough value to the sales rep to manage a relationship. Today, people are changing moreContinue reading “How You May Be Left Behind Without Salesforce.com”