We are in a major election cycle and the promise of jobs keeps coming up as if the candidates can magically create jobs and fill out the shrinking middle class by decree.
Ever take a look at the recent 10 Worst Companies to Work For article? Why do people hang on and work for these outdated industrial age businesses? They are either confused and stuck back in the dark ages when they could decree what the masses should buy because they had massive production or they are retailers that continually lose their way in this confusing world of infinite options.
Yet, people still work at these places holding onto some hope that will only decline over time.
Want to know what a middle class life was before? It is a white-collar person that relied on information inefficiency. Some manager of HR or marketing or finance. If there’s complexity and inefficient information flow, then they are needed. In fact, the more complicated and slow, the more they could snow the bosses and hold onto their precious positions. Multiply that by millions and you have neighborhoods sprawled across urban centers with strip malls propping up someone whose job relies on ambiguity, politics and layers.
The industrial age, when we made things cheap, efficiently and en masse, allowed us to get fat and have everyone work for static, aligned companies.
Now, information and connection flows freely. You can build your own company without any fat to it. You can access powerful databases for a few dollars a month or for free. The only thing limiting someone from launching is:
That’s the scarcity. Rather than waiting for someone to want you, you can kick the crappy jobs to the curb and get in the game of entrepreneurship for no money or very little. You have to innovate and move from an industrial age, outdated mode, where someone is telling you what to do to a place where the real game is being played. Build something people want. Connect directly with customers and people that can help you help customers. Make it happen repeatedly with excellence.
Do you think jobs are coming back? Why?