Customers today ignore boring products. Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be one of them) are intrinsicallyContinue reading “Defending Mediocrity”
Tag Archives: positioning
Desperate Times Do Not Call For Desperate Measures
In baseball, it is known that major league players, though they are at the highest echelon of their profession, always go through slumps. They may go through a drought of hitting whereas they had had streaks of success in the past. It is in those times that baseball players get back to the fundamentals. TheyContinue reading “Desperate Times Do Not Call For Desperate Measures”