Managing An Inbound Marketing Team

When we share with our clients the work and production of our team to build and deliver an inbound marketing system, they come to appreciate what it takes to make everything work. Here are the conversation points which we have heard that have represented the value of partnering with a marketing firm like AscendWorks: IContinue reading “Managing An Inbound Marketing Team”

Defending Mediocrity

Customers today ignore boring products.  Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be one of them) are intrinsicallyContinue reading “Defending Mediocrity”

Winning In a Down Economy

In a time of great change, there is great opportunity. When there are changes in companies, jobs, business models and economic reality as we know it, there is always a redefinition of what the new rules will be.  Those who play to the emerging rules become beneficiaries of opportunity. When we are coasting in businessContinue reading “Winning In a Down Economy”