3 Google Presentation Tips For Your Marketing

Google Docs quickly becomes the mainstay of your marketing materials.  As new information becomes available, you can quickly update previous versions of a document.  This allows for collaboration to continue refining your marketing and sales presentations for your field team.

Google Presentations works like PowerPoint.  Slide decks can be created with graphical backgrounds and transitions to create a visual show for your sales and marketing teams.

Here are 3 tips to help get the most out of using this Google Apps software for your team:

  1. Initiate With Content. Ensure the people on your team that will be delivering the presentation in a speech, sales or marketing setting are the ones that create the content.  They need to feel it is theirs.  Start with a Blank presentation format and have your Google Presentation in the font and size that is desirable.
  2. Collaborate With Graphics. Once the content has been created, share out the Google Presentation with your graphic design team members to create the background and adjust for things such as font coloring, logo placement, etc.  Do not worry about the iterations.  You can track changes via the Google Apps revision history in the respective document.
  3. Use Speaker Notes For Consistency. You can add speaker notes to each slide.  This is visible to the speaker, but not to the viewer.  If the presentation is being given on a monitor or perhaps online in a web meeting, these will help anyone on your team remain congruent with the presentation any other team member would give.

Over time, you should continually refine the presentations so they are current and relevant.  Anyone on your team that has access to the Google Presentation should be able to use it, refine it and help the team make effective use of your new sales or marketing tool.

The strategy should center around these best practices so that all of your content in your Google Docs is optimized and ready for team selling.

What are some ways you use Google Presentations?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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