Growing Your Business With Google Apps

If you have more than one person and have customers, then growing your business with Google Apps is one of the most strategic systems you can use.  It is a cloud-based software system which allows you to interact with your team wherever they are in the world instantly.  Google Apps also allows you to provide real-time interaction with your customers to provide a high level of service to them.

If you are getting started, here are some strategies to allow your business to grow with Google Apps:

  1. Hire anywhere and everywhere.  Free yourself from geography.  Look for talent where it is found and trust your system to help you manage the projects and communications of your business.  Setting up a new person is secure and takes minutes to do.  It is not like the old days of having an IT setup of a computer with image software for someone far off and ensuring their VPN is connected.  Today, you can set up a username and let them be part of your team.
  2. Use Google Sites for a powerful intranet.  Your knowledge base and knowledge sharing should be captured in Google Sites.  Without a username, others are not able to access your information.  Store what is important, accessible and searchable for your team.  Anticipate that people will come and go.  However, your data and processes should be in one place.  If you ever sell your company, it is a valuable asset which allows you to extend your business and grow it continually.
  3. Connect everyone on Google Chat.  Part of each user’s setup should be their Google Chat within their Gmail setup as well as on their mobile devices.  Regardless of where people are located, they can connect instantly for answers.  Set rules for avoiding interruption by changing user statuses.  You can see when your team is online and get access to the people you need quickly.
  4. Share Google Docs.  Drive collaboration by using Google Docs to share and work on documents, spreadsheets and presentations together.  This will drive a culture where everyone works together.  Furthermore, knowledge sharing will be promoted by allowing access to documents online.  Salespeople can use past presentations and gain access to tools.  Support staff can find answers and resources to solve customer problems.  Make strategic use of how your documents are accessed.

There are many other strategies to help you grow your business with this vital asset.  You can continue discovering and stretching the capabilities of Google Apps as you grow your team.  You have agility and ease-of-use built into the way the system works.  Collaboration and productivity without obstacles is the key focus.


How are you using Google Apps to grow your business?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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