We are lucky today. Technology allows us to do a lot more with less. I am not sure, even with that leverage, why human nature, when given a choice between the complex and the simple, tends to choose complexity. It’s one of those boggling mysteries to me.
When you build a business with too many moving parts, you have a lot of cost and management. It’s common and easy to do. Adding takes much less mental and emotional focus than subtraction.
There’s likely a simpler business to be in than the one you have designed. You may have to be more thoughtful about what you are doing, but that may be what is holding back your ability to grow.
Can you work with a vendor and get rid of a lot of headaches in your business instead?
Are you moving irrelevant information around?
Do you have systems that you have outgrown?
Are you living in the past?
Constant pruning is a necessary business skill. It allows for the new. You can get rid of dead weight and functions that simply don’t add value any more.
What moving parts are you currently managing that doesn’t make sense to have around anymore?
There is such a thing as decision fatigue. Your willpower and ability to make effective decisions changes over the course of a day from mental weariness. When it comes to trying to respond and keep up with the demands of knowledge work, it’s hard to stay sharp and it’s easy to push out things that are important in exchange for the urgent.
There are important things I want to happen regardless of the tsunami of inputs. I want to spend time with my wife and kids. I want to fit into my pants and be able to climb a mountain without problems. I want to enjoy good friendships and fun. I want my responsibilities as a business owner, family man and consultant to be done well and on time.
Thus, I put the important things in my Gmail task list and my Google Calendar. They are recurring and for me to skip an appointment or task becomes a decision to opt-out. I think important things should be opt-out. Otherwise, the decision has to keep being evaluated, and depending on circumstances, I may bypass what I already decided was important.
It’s better to see that date, my workout or my weekly list of deliverables in my calendar and task list. I show up and get it done. The decision was already made and it’s one less item I have to think about.
What do you want to get done every week or month? How about making a list and getting those things into your calendar. Book that room, pay for that membership, send the invitation or develop a weekly list you have to opt-out of each week. You have effectively saved yourself some decision making fatigue in this crazy world that can easily topple you off your game.
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – Darren Hardy
Our habits define us. I like to tweak how I approach days and I experiment with my habits continually. These days, I have a few things that get me mentally, emotionally, physically and spiritually engaged with the bigger goals I am pursuing:
I didn’t get there abruptly with my daily routines. I started with just one thing first and focused on keeping consistent. I’ve also weeded out things that don’t give me high return on my energy or revenue.
This is largely my unseen life and what goes on when I am alone. And it has been foundational to helping me grow personally and help others grow as well.
If you are stuck, perhaps it’s time to add to your daily routines or subtract time and energy wasters.
I went through a lot of old digital files recently in my Google Drive as part of a pruning day. I had everything from client projects from years ago to books I was working on to consulting and coaching tools for strategy.
The vast majority of information was irrelevant to what I am doing today. I would never use those files or information again, though they may have been building blocks to where I am now. What was highly relevant ten years ago had context. Furthermore, innovation has created an immense amount of new tools and ideas that make sense for me and doing business now versus before.
Relevance has to always be questioned. Otherwise, we are stale and holding on to what doesn’t matter anymore. The habit of relentlessly getting rid of the old to make room for the new keeps you in the game.
I want to focus on now and the future. And the last thing I need to clutter that pursuit is entertaining irrelevance.
We have a hard time appreciating what drag does to our lives and work. If you’re used to sifting through your junk to find your clothes, notebooks, gadgets or everything to help you in a day, the friction may be lost on you. It’s become a habit that’s comfortable and unnoticeable over time.
It’s easy to pick up a subscription or tool here and there. After all, software’s incremental cost of distribution is extremely low. So, freemium is a sensible model to attract and entice new users.
But, digital platforms still take up mental space. If you have data or partial use within many tools, the question of whether you are getting value, or much less, creating drag in your psyche, becomes a cost factor.
You only have so much attention.
You have very specific goals that truly matter to you.
It’s hard enough to focus and get your goals. Adding more things to manage in your life can affect your creativity, productivity and clarity. These are all critical to making ideas happen.
So, how about simply taking pause and conducting a digital audit:
Write down the goals that matter for your success.
Write down what digital tools help you get there.
Write down all the tools you currently have beyond the ones that help you.
Unsubscribe and get rid of the ones that don’t matter.
Recommit to the platforms that truly get you results.
Consolidation, commitment and focus get you much more bang for the buck in terms of applying your attention.
We live in a world of too many options and distractions. Winning is less about having something novel and much more about executing with what matters and works.
These days I find I get a much better return by focusing and doubling down on what works in the world than sampling every option that comes my way.
Every handoff in your business is a failure point. When one person is handling information and moving execution to the next step, often you can get things done without many mistakes or delays.
When you have to hand off a lead, support call, requirements, or project task, it’s risk. What if the information is not correct? Is there nuance and clarity that have to be transferred?
Many projects need teams to deliver. But often, when we are growing businesses, we simply get fat and waste can build up. There are often unnecessary handoffs where it can be faster with less errors by cutting out steps, people or information.
With this season of downtime, what if you took inventory and got rid of handoffs that no longer make sense?
Look at when a customer starts their engagement with your company. How much work do they have to do before they get contacted? Can you automate the first touches?
Here are some other ideas to drive throughput by eliminating or reducing handoffs:
Where does a request get bottlenecked? Consolidate the work with one person or automate the task using software.
Set the expected response time for team tasks. Track this for 30 days. If you get a 3 day average response for something that should take 1 day, get the responsible parties involved and set up a new incentive to meet the customer expectation.
Map out your steps. See if you can cut out steps that do not add value.
For work that needs to be highly responsive, hire a support vendor or get a virtual assistant. It will force you to define what has to be done and you can manage accountability.
Cut out any middlemen and replace it with direct service or engagement.
Handoffs usually develop because we hope to get some kind of efficiency, but we don’t revisit whether we have failure in speed or unnecessary mistakes. Take it back to simplicity, and care about your customer by removing the waste that simply happens because of unexamined workflow.
As the New Year is commencing, you can tighten your workflow up by looking at all those handoffs which create problems and bottlenecks.
I left a message for a company yesterday again. They have still not called me back. I am thinking about moving on. Too bad. There’s a lot of business that could come their way. I tend to be a loyal person to the things I like.
In this instant, 24/7 world, there is this illusion that we can always obtain world-class service. That’s not true. I think we want it. But then we end up with a phone tree, wait times and no follow-through.
Business is still people. And people are hard to move towards responsiveness without leadership.
I still smile when I call my accounting software, FreshBooks, for support. Two rings into the call and I get a live person! It’s impressive. I love their responsiveness, and I tell my clients and friends about them every chance I get. They are part of my team, and I’m a fan.
There are a few other partners that have also set up their business around responsiveness. It keeps me delighted, and I stick with those partners. I trust them.
Maybe it’s my own need for quality. I practice mise en place. I believe in being responsive and love delighting people with a high level of service and care. That’s how I see it. Good business is about truly caring about another person and helping them get what they are looking for fast.
I don’t think that it’s a lot to ask. And I do believe most customers are looking for care and responsiveness. You don’t have to go far to hear the complaints of bad service or sloppy follow-up.
Can you imagine if your brand stood out because of your responsiveness? If you are constantly in a crisis or tripping over your own clutter and disarray, forget it. You won’t make it happen. You don’t care enough.
But, if you want to stand out, I bet opportunities and attraction make their way to your doorstep from a habit and setup of being responsive in all your dealings.
How can you make responsiveness part of your way of doing business?
Pushing on your work takes an intense amount of energy. And without energy, it’s hard to maintain consistency, perseverance and results. Energy is not a given. You have to foster your routines and habits to keep peak performance going.
I like to hike, play tennis, trail run and snowboard to get me into a bigger world and get the blood flowing. If I miss days, I get crabby and unproductive. The world becomes smaller and my problems become bigger.
Sometimes, when I am thinking about a deal, for example, and how to structure it, I will head out for a long walk. I don’t think about it. I get into freeing up my mind and simply sweating. Somewhere along the line, or when I’m finished, my legs and heart get worn out and that creative kick comes out. This approach tends to work well for me. I may sit down for another four hours and push on creating. I have new energy.
There’s this giant temptation to skip the habits that spend me, relax me or divert my attention. However, those habits are too important to sideline. Managing the ebb and flow of my enthusiasm, energy and focus matter towards getting results and pushing on all the fronts I care about with clarity. That’s why I consider managing energy part of work.
We are not simply brains swiveling on a post. We are whole beings that push our work out from emotion, determination and knowledge. There’s a lot of quality difference in our output from how we feel in the course of a day and how much energy we are bringing to our relationships and problem solving.
I think finding what works to keep the energy high is simply good business.
I am a big fan of working meetings. They cut through the back and forth of getting something done. It actually creates time and space to get real work done in real-time with another person or group.
Too often, we talk about the secondary stuff:
What we are going to do.
When we are going to do something.
Who should be a part of the work.
What resources are required.
In actuality, you can save a lot of time and get things moving by simply working.
So, when I see a thread going back and forth too often, my need for closure kicks in. Open loops drive me nuts after a while.
It’s inefficient to hide behind the chatter. Instead, lead. Make working meetings a part of your execution process. It’s energizing to bring together short, focused meetings to accomplish one thing. Here’s a simple way:
Stop. Move an email and conversation that is going back and forth to a meeting instead. “I’m going to get us together to get this done.”
Work. Open the call, online meeting or in-face time with one goal and let everyone know. “We are here to get this proposal created and emailed.”
In the meeting, simply facilitate and work. Ultimately, this is a process of leadership. You have to lead. Get the decision. Send out what you promised. Write up the new standard operating procedure.
When you find yourself procrastinating, perhaps the task feels undefined and overwhelming. A working meeting can increase the energy and motivation with other people to get clear and move bottlenecks through your pipeline of tasks.
That ability to move from talking to action is critical in an overly competitive and inattentive world. Cut through it with the determination to work with your team and customers. It’s efficient and fits the times.
Knowledge is always accessible and allows you to need less indeed. Compare how pros approach their work versus amateurs. Pros, people that know what they are doing, have the following characteristics:
Amateurs throw a lot at problems. They have to. New, shiny tools can cover over their deficiency in knowledge. They look different than pros:
The great thing is that if you are not lazy, you can learn anything your heart desires today. Knowledge is there for the taking and can empower you to be a pro. Finance, law, relationships, and an infinite amount of topics are domains you can study, apply and learn deeply at little to no cost besides your time and attention. You can become a pro.
When I am doing business with people that seem to throw a lot of detail into a project or use a lot of words on deals and projects, I instinctively have my guard up. It is because I am dealing with an amateur that doesn’t know much so they need more to persuade others or to get things done.
The reality is that there are simply too many options out there to settle for mediocrity.
Furthermore, anyone can get ahead of the crowd by simply committing to studying deeply and owning ideas, approaches and problem solving in areas with conviction.
When you look at yourself or others, can you see needing more than you truly require if you were a pro?
Where can you need less?
The charlatans hide their deficiencies with lots of noise. Be better. Be simpler than that.