Innovate and Leave the Industrial Age Behind

We are in a major election cycle and the promise of jobs keeps coming up as if the candidates can magically create jobs and fill out the shrinking middle class by decree. Ever take a look at the recent 10 Worst Companies to Work For article? Why do people hang on and work for theseContinue reading “Innovate and Leave the Industrial Age Behind”

Talent Is Required

Marketing Automation requires talent. There is a combination of different disciplines involved in successfully connecting with and nurturing a potential or existing customer. This talent can be part of an existing marketing team or hired via a marketing automation agency. Too many organizations focus on the tools and their feature sets and overlook the mostContinue reading “Talent Is Required”

Design Trumps Technology

We are in the age of design. The future now belongs to a very different kind of skill and talent, those who are creative and connect. Yet too many people are still enamored and stuck on technology.  That was what was important in 2001 – functionality, horsepower, software coding, Powerpoint. Keep working and doing businessContinue reading “Design Trumps Technology”