As you are growing your business, ultimately it comes down to how much value you gain and add to other people. The more value you add by being valuable, the more your business grows.
Unfortunately, most people are just looking for the money without realizing it is a correlation to how much value they can add. It’s why business is so awesome. You win by figuring out how to add the most value to a customer in comparison to the next person. It’s a game of adding value.
And every day, if you are in the game, you are continually learning new information and gathering new ideas. Your inbox is filled with content. Your social media feeds are full of content, happenings and what’s new.
One growth hacking approach to becoming more valuable and driving more business is by using a strategy of repurposing. As you are ingesting immense amount of information you can drive these 2 strategies into your workflow:
- Immediately share your content by email or by social media with people you are thinking it connects with.
- Tell them how the content matters to what they are pursuing.
The first step may be a bit easier. The hard part is actually thinking about other people rather than yourself.
The second part is harder. You have to really care about what other people are pursuing and think relevantly about how the information you are sharing is not just added work. It has to have meaningful context. You can answer questions such as:
- How does this content drive your bottom line?
- What ideas from this content should your recipient care about and why?
- What are some steps they can take to make it actionable now?
Many times people simply share content leaving the interpretation up to others. But if you can take that extra step, then you can create a growth hacking strategy that is continuous and creates opportunities as your ideas make an impact for your recipients. You become more valuable and invited into deals that might otherwise be dormant and without form.
How can you take something you read today and share it in a way with a bit more thoughtfulness for a person to win?