Salesforce Process Design

It is rare to find people that can make complex things simple.  Look inside most Salesforce.com systems and you will find the reverse.  Many systems are overly complex. At some tipping point, this complexity affects adoption and, in turn, success.  If you confine your team to the toil of database entry, enthusiasm will wane.  ItContinue reading “Salesforce Process Design”

Intangibles – Why They Matter

With the abundance of choices available in any product and service category, customer loyalty is fragile.  Often the customer makes decisions based on their emotional experience and connection with a business and service.  Functionality or features alone are not enough to penetrate the customer’s mindset of expected quality thresholds. The Customer’s Expectation Today’s economy isContinue reading “Intangibles – Why They Matter”

How You May Be Left Behind Without Salesforce.com

As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed.  Older sales systems were centered around contact management.  Getting the person’s address information provided enough value to the sales rep to manage a relationship. Today, people are changing moreContinue reading “How You May Be Left Behind Without Salesforce.com”

Salesforce.com For Speed And Management

As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed.  Older sales systems were centered around contact management.  Getting the person’s address information provided enough value to the sales rep to manage a relationship. Today, people are changing moreContinue reading “Salesforce.com For Speed And Management”

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