If You Are Not the Winner Do This

Someone has to be the the winner. Someone has to be Facebook. Or Uber. Or Google. In our connected economy, we have a winner-take-all dynamic. It’s easier to consolidate and see a clear winner arise from┬áleveraging a business system. However, what we see and are aware of is based on a success bias. We don’tContinue reading “If You Are Not the Winner Do This”

Get Your Customer To Think

Many of us are playing out a script as buyers. We have our guard up and our default reaction to an offer is to decline or say, “No,” before a seller can even explain what they do. Just try observing the salespeople peddling their wares at the mall to passerby shoppers. You may be sellingContinue reading “Get Your Customer To Think”