Most marketers like to drop bombs and hope for a hit. There’s not much to be accountable for in such an approach. Hiding behind anonymity and effort is safer than doing the hard work of precision marketing. Thomas Edison stated, “Opportunity is missed by most people because it’s dressed in overalls and looks like work.” Continue reading “Brainless Marketing”
Tag Archives: Marketing
Losing Your Audience
The battle for clicks to your website typically comes from the hype of social media and traditional marketing these days. This gets a lot of press from the novelty and immediate gratification of having visitors. In the old economy, the numbers game worked somewhat because salespeople were afforded attention to educate the buyer and nurtureContinue reading “Losing Your Audience”
Talent Is Required
Marketing Automation requires talent. There is a combination of different disciplines involved in successfully connecting with and nurturing a potential or existing customer. This talent can be part of an existing marketing team or hired via a marketing automation agency. Too many organizations focus on the tools and their feature sets and overlook the mostContinue reading “Talent Is Required”
What Is Marketing Automation?
Marketing automation is the automation of the process a buyer takes to buy your services or goods. It is both relevant and indispensable in today’s economy where buyers have very little attention and too many choices. Furthermore, the attention economy has been further exacerbated by the enormous amount of advertising and mediums for marketing. ToContinue reading “What Is Marketing Automation?”
Turning Strangers Into Friends
Every business has the same challenge today. They are competing for attention. The number of choices available for any service or product are vast. It used to be different. There were less choices. Thus, companies needed merely to advertise, and they would get calls. Today, the game has shifted. In your business, you have lotsContinue reading “Turning Strangers Into Friends”