Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today’s marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business- revenue? Being social can feel rewarding, butContinue reading “Buyers Or Friends?”
Tag Archives: process
Stopping the Insanity
After thousands of hours of consulting with clients, I am convinced. Most people and organizations continue with insanity. They do the repeatedly ineffective things and expect a different result. They keep saying silly things like, “I need more sales.” and “I want more customers” without thinking through why a person buys. They are thinking aboutContinue reading “Stopping the Insanity”
Desperate Times Do Not Call For Desperate Measures
In baseball, it is known that major league players, though they are at the highest echelon of their profession, always go through slumps. They may go through a drought of hitting whereas they had had streaks of success in the past. It is in those times that baseball players get back to the fundamentals. TheyContinue reading “Desperate Times Do Not Call For Desperate Measures”
