Convergence

It is easy to make the simple complicated.  That is commonplace.  It is difficult to make the complicated simple.  That is art. Too many organizations fail at Salesforce.com because the roadmap for driving processes becomes clouded by complexity and details.  Adding superfluous fields creating numerous and disparate data relationships makes the database the central focalContinue reading “Convergence”

The Integration Hub

When you set up your business process, you encase it with an enabling system. This system allows your team to execute in a streamlined fashion. However, it is difficult to predict the changing requirements you will have down the road. In the future, you have the luxury of seeing more clearly. Today, you are seekingContinue reading “The Integration Hub”

Agility As Strategy

There is a misnomer based on old ways of doing business.  Before we start, we had to have everything accounted for and figured out.  We spent much time in planning.  Of course the work was 2-dimensional at one time and we could move linearly and deliberately through planning before execution. In a connected world, thereContinue reading “Agility As Strategy”

Data Relationships

Your ability to drive success in your Salesforce.com adoption is directly related to how simple and cohesive your Salesforce.com database has been set up.  This process is one which needs to be continually refined after the initial customization.  This is natural as usage invariably lends itself to greater clarity by your users. However, changing yourContinue reading “Data Relationships”

Roadmaps

Building a sales or business process in Salesforce.com allows for streamlined execution and collaboration for your team and customers.  In turn, the rewards are increased productivity, revenue growth and customer loyalty.  It is the promise that Salesforce.com organizations seek. The gap between buying a tool and reaching success lies in the strategy.  The strategy forContinue reading “Roadmaps”

Overcoming Salesforce Complexity

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” – Charles Mingus When you see a Salesforce.com system which has been over-engineered and unusable, it typically stems from a lack of clear leadership around process and strategy.  It is easy to make what is simple complex as Mingus states.  AContinue reading “Overcoming Salesforce Complexity”

Intangibles – Why They Matter

With the abundance of choices available in any product and service category, customer loyalty is fragile.  Often the customer makes decisions based on their emotional experience and connection with a business and service.  Functionality or features alone are not enough to penetrate the customer’s mindset of expected quality thresholds. The Customer’s Expectation Today’s economy isContinue reading “Intangibles – Why They Matter”

How You May Be Left Behind Without Salesforce.com

As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed.  Older sales systems were centered around contact management.  Getting the person’s address information provided enough value to the sales rep to manage a relationship. Today, people are changing moreContinue reading “How You May Be Left Behind Without Salesforce.com”

Salesforce.com For Speed And Management

As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed.  Older sales systems were centered around contact management.  Getting the person’s address information provided enough value to the sales rep to manage a relationship. Today, people are changing moreContinue reading “Salesforce.com For Speed And Management”