Marketing Automation requires talent. There is a combination of different disciplines involved in successfully connecting with and nurturing a potential or existing customer. This talent can be part of an existing marketing team or hired via a marketing automation agency. Too many organizations focus on the tools and their feature sets and overlook the mostContinue reading “Talent Is Required”
Tag Archives: talent
Talent is Required
Marketing Automation requires talent. There is a combination of different disciplines involved in successfully connecting with and nurturing a potential or existing customer. This talent can be part of an existing marketing team or hired via a marketing automation agency. Too many organizations focus on the tools and their feature sets and overlook the mostContinue reading “Talent is Required”
Stopping the Insanity
After thousands of hours of consulting with clients, I am convinced. Most people and organizations continue with insanity. They do the repeatedly ineffective things and expect a different result. They keep saying silly things like, “I need more sales.” and “I want more customers” without thinking through why a person buys. They are thinking aboutContinue reading “Stopping the Insanity”
Anyone Could Do That
Go to the grocery store and buy all the ingredients you will need. Next, go to Williams and Sonoma and get the best cookware and utensils. Sit in front of the television and take careful notes. Mimic the cook and see if your dinner dish comes out as succulent as you saw. Are you nowContinue reading “Anyone Could Do That”
When It’s Not Showtime
There was a telling comment made a few years ago by famed NBA basketball star, Allen Iverson. He revealed his perspective about practice, “We’re talking about practice man, we’re not even talking about the game, when it actually matters, we’re talking about practice.” At that time, Iverson was the MVP of the National Basketball Association.Continue reading “When It’s Not Showtime”
