It can be overwhelming and plain daunting when you look at the speed of how media, attention and content work. The same is true for sales, entrepreneurship and business building. You have the problem of exponential change around you and our brains don’t lean this way naturally. We like to think progress is slow, notContinue reading “Assume What Worked Before is Not True Anymore”
Category Archives: Sales Strategy
Implement This Critical Growth Hacking Technique
You may not have big data as the likes of Wal-Mart online or Amazon. However, if you don’t understand your data set from how customers buy and engage with you, then your selling efforts can be highly wasteful. You could be working on things that don’t matter and waste money in the wrong areas tryingContinue reading “Implement This Critical Growth Hacking Technique”
The Unapparent Hidden Things
If you look carefully, or care for that matter, then you can see the diamond in the rough. Those are the people that matter a thousand times more than others and have special qualities to help you or support you. The same is true for the systems that will allow you to be productive andContinue reading “The Unapparent Hidden Things”
Growth Hacking by Networking with the Business Cycle
If you notice there’s a weekly business cycle. Try getting someone’s attention on a Monday morning and you will find unreturned calls and a frenetic pace. Now try touching base with people on Friday mornings and you have a much more relaxed conversation on the phone. There is a weekly cycle we are on, andContinue reading “Growth Hacking by Networking with the Business Cycle”
Selling By Being Organized
IBM used to train their salespeople with the BANT method: Budget Authority Need Timing It’s still an excellent framework to ensure you are selling to people that can say, “Yes!” However, that last item, “timing,” is a big variable today. We work within much more chaos and the vast majority of businesspeople are disorganized. TheirContinue reading “Selling By Being Organized”
Find the Disproportionate Sales Channel
The power law is alive and well. If you have not figured it out already and are one of those souls insisting in a flatter, linear and evenly distributed world, your aspirations might be highly elusive and frustrating. For whoever has will be given more, and they will have an abundance. Whoever does not have,Continue reading “Find the Disproportionate Sales Channel”
Use Growth Hacking To Test Your Ideas
http://www.thememo.com/wp-content/uploads/2016/08/iStock_77003107_LARGE-750×445.jpg Can you imagine simply starting 5 different entrepreneurial ideas at once? With the simple constraint of time, you would naturally minimize your risks and attention and use growth hacking strategies that would help you figure out what is worth investing further attention towards. That’s the beauty of a world where we have digitized ourContinue reading “Use Growth Hacking To Test Your Ideas”
Efficient Selling and Data Decisions
It’s a strange thing to think that behind the scenes engineers at Amazon are studying your every move. They are honing in using machine learning and predictive analytics on your behaviors to present you the right offer at the right time at the right price. It’s the competitive reality of retail. Wal-mart, Nordstrom and HiltonContinue reading “Efficient Selling and Data Decisions”
The Attention-Starved Reality of Selling
How do you stand out and sell in a world of infinite choice, easy access and endless world-class products? We have too much of everything. But we are limited in our ability to give attention to everything. We can only read one book at a time, use one product at a time and talk toContinue reading “The Attention-Starved Reality of Selling”
Follow-up Is Leadership
I appreciate great follow-up from a pro. It tells me that someone is thinking about and prioritizing something that they believe is important not only to themselves but also to me. It takes a load of thinking off my already crowded and busy mind. We are all in the same boat. Noone is special becauseContinue reading “Follow-up Is Leadership”
