Winning today requires an inbound marketing strategy. Let’s assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here are the three parts of an effectiveContinue reading “Three Inbound Marketing Pieces For Success”
Tag Archives: awareness
Adaptive Marketing As The New Reality
There is a pulse to your market. Plugging into the whims and trends of your customer requires an adaptive marketing strategy. The attention economy has us moving along the fast currents of a collective conscience in social media and the blogosphere. To remain relevant requires real-time marketing that continually responds to your buyers and theirContinue reading “Adaptive Marketing As The New Reality”
Less Is Better Marketing Strategy
Unexpectedly, I had an indulging experience today within the busy flow of my work day. A tweet got my attention, and I bought a book. Let me share a marketing strategy which I see as a new tipping point. Impactful Executive Reading I consume books. However, it is a time and attention intensive activity —Continue reading “Less Is Better Marketing Strategy”
Missing Sales Opportunities
There is no doubt you can get more sales. To assume otherwise would mean you have optimized all the possible ways for getting a customer. It’s astounding how paralyzed most businesses are when the world around them has vividly changed. The old days were about you finding the buyer. Today, buyers find you. Buyers useContinue reading “Missing Sales Opportunities”
Buyers Or Friends?
Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today’s marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business- revenue? Being social can feel rewarding, butContinue reading “Buyers Or Friends?”
Losing Your Audience
The battle for clicks to your website typically comes from the hype of social media and traditional marketing these days. This gets a lot of press from the novelty and immediate gratification of having visitors. In the old economy, the numbers game worked somewhat because salespeople were afforded attention to educate the buyer and nurtureContinue reading “Losing Your Audience”
Automating The Professional Sales Team
Buyers are moving away from reliance on a professional sales team. The old days of selling have have become irrelevant. It would be like managing your productivity with a PalmPilot today. It is not connected nor relevant in today’s ecosystem. Let’s look at the value of a professional sales team and the cost/benefit. Creating Awareness:Continue reading “Automating The Professional Sales Team”