What’s the point of having a database if you continually rely on email? Email is one inbox that is effective for managing the point-to-point communications you would have for quick information exchange. Yet, email is deficient when it comes to building something intelligent or an asset that grows your business. It is good for personalContinue reading “Using Systems Beyond Email”
Tag Archives: Strategies
Beyond Likes, +1’s And Retweets
You can find me on Twitter and Google+. Hanging out and connecting with people and information in social media helps me keep in tune with what is going on and join the conversation out there. It also is a way I can give back. As I find information, I contribute. As I have thoughts, strategiesContinue reading “Beyond Likes, +1’s And Retweets”
The Art Of Responsiveness
Responsiveness used to be a competitive advantage. That was when everyone was catching up with the tools and technologies for on-demand communication and action. Now that we all have access to the tools, responsiveness is expected. Ironically, there is still a deficit in responsive communications. We are still put on hold in directory trees whenContinue reading “The Art Of Responsiveness”
Knowing What People Need
All around you are opportunities if you can stop to take interest. A deep interest in what other people need means applying your faculties of observation and care. You may be asked if you know someone that can solve a problem or a product that exists to make life easier. These are signs. If youContinue reading “Knowing What People Need”
Don’t Blame The Tools
There are too many success stories of people using simple tools to get amazing results. Put those same instruments or software in the hands of someone less talented and you get a completely different result. Of course, it’s easier to blame tools than look in the mirror. The truth is that to make somethingContinue reading “Don’t Blame The Tools”
Ready, Fire, Aim
I’m pretty sure that some people impede any chance of success as an entrepreneur or business owner because of overanalysis. Visioning, selling and being action-oriented are what propels new businesses to grow. Analysis, deliberation and politicking are for the big, slow, top-heavy corporations that are getting spun around in this new economy. They areContinue reading “Ready, Fire, Aim”
Marketing Goals
If you aim for nothing, you will hit it every time. There can always be improvement and better results in your business, especially with the frequency and speed of change impacting every industry today. The way buyers are making choices, engaging content and making purchases has a lot of moving parts to it. Setting yourContinue reading “Marketing Goals”
Platforms, Positioning And Personas
The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been democratized and accessible, the gameContinue reading “Platforms, Positioning And Personas”
Books And Apps As Lead Generators
Selling 100,000 of anything is difficult. It is the game of creating hits. This is a game a lot of dreamers pursue. It is completely possible to sell 100,000 books or apps. However, there are more losers than winners. We all see the hit books and the iPhone Angry Birds downloads. They are an outcomeContinue reading “Books And Apps As Lead Generators”
Build Something: Integrate Technologies For Agility
Building something from scratch used to be necessary. When mass production and interchangeable parts took root and the industrial age was spawned, we integrated hardware. This was an effective way to get to the goal instead of fretting about each nut, bolt and circuit. We moved this thinking to the white collar office space andContinue reading “Build Something: Integrate Technologies For Agility”