Marketing Automation is the step after you attract a visitor. It is the nurturing which builds trust with a stranger. The temptation and illusion which a traditional salesperson finds difficult to resist is selling too early when the buyer is not ready. Marketing automation helps your buyer become ready for the sales conversation. Old Mindsets PrematureContinue reading “Marketing Automation Campaigns To Set Up Your Salesperson”
Tag Archives: Marketing Automation
Three Inbound Marketing Pieces For Success
Winning today requires an inbound marketing strategy. Let’s assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here are the three parts of an effectiveContinue reading “Three Inbound Marketing Pieces For Success”
Bought Not Sold
Most products and services are bought not sold. The old strategy of building up a sales team is dying. It is based on the assumption that we need to be sold. Think about the last dozen items you bought. Were you sold? Did the persuasion of a salesperson and their skills become the deciding factor?Continue reading “Bought Not Sold”
Adaptive Marketing As The New Reality
There is a pulse to your market. Plugging into the whims and trends of your customer requires an adaptive marketing strategy. The attention economy has us moving along the fast currents of a collective conscience in social media and the blogosphere. To remain relevant requires real-time marketing that continually responds to your buyers and theirContinue reading “Adaptive Marketing As The New Reality”
Positioning In The Long Tail
It is likely that you are not number one or two in your market. This places you somewhere in the long tail of the curve of opportunity. Your share of the pie may be fewer than the top part of the sales distribution. Aiming to be the hit may be difficult. However, positioning in theContinue reading “Positioning In The Long Tail”
Remarkable Content Is The Highest Priority
Inbound marketing assumes that people do not want to be bothered and that they ignore gimmicks. Buyers want remarkable content which helps them learn for themselves or pass on to others. There’s too much good content to allow noise to enter into their buying process. Your Content Lives Forever Google will index every page youContinue reading “Remarkable Content Is The Highest Priority”
Marketing Genius Is Perseverance In Disguise
Getting a customer is very difficult. Starting with that premise helps to set the right expectations of what it takes to win a new customer. It is a process which requires commitment. The good news is that if you are willing to persevere and continue the process of refining your systems, content and approach youContinue reading “Marketing Genius Is Perseverance In Disguise”
Marketing Automation Is A Salesperson
Many of your customers are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are a sales organization, your process typically revolves heavily around selling to ready customers. The lens becomes narrowly focused on who is ready. These are the minority. Continue reading “Marketing Automation Is A Salesperson”
How To Automate The High Fidelity Sale
In Kevin Maney’s book, Trade-Off, Why Some Things Catch On And Others Don’t, we learn about two categories of products and businesses – Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end buyers. High convenience businesses are easy to get inContinue reading “How To Automate The High Fidelity Sale”
3 Marketing Automation Strategies Using Loopfuse
The promise of marketing automation is to create a repeatable, predictable process for nurturing unready leads. In so doing, you gain the advantage of creating an automated funnel. Your leads become ready for your sales process and in turn, previously neglected leads become valuable for a continuous pipeline. Marketing To The Unready The majority ofContinue reading “3 Marketing Automation Strategies Using Loopfuse”
