Marketers miss the proverbial eight ball when it comes to attention. Many marketers still believe we watch TV commercials fully when the majority of people skip the ads. Here are the behaviors most of us do today in a world of too much marketing stimulus: While marketers have gotten creative throwing money at more colorfulContinue reading “Marketing To Attention”
Tag Archives: trust
I Am The Buyer, Sellers Beware
If you call me and I don’t answer because I can see your caller ID, then will you just keep interrupting me? Will you spam me? Invade my social media space? Or worse, call again? We don’t want to be sold. It’s easy to block all the unwelcome old school techniques. If you continue toContinue reading “I Am The Buyer, Sellers Beware”
5 Reasons Marketing Automation Fails
Marketing automation works. Engaging and nurturing leads with a real-time, personal process keeps attention, builds trust and wins business. Our team has built many successful marketing automation systems and campaigns. It becomes a vital asset to the business of our customers. But, not all marketing automation works. Typically, a company hears about the promises thatContinue reading “5 Reasons Marketing Automation Fails”
Converting Inbound Leads
The inbound marketing process has failure points. If your business is set up where marketing generates leads and your sales team aggressively calls, then trust can be compromised with otherwise potential sales opportunities. Inbound marketing has the following conversion points: Visitors: These are a high quantity of people that find you from search or marketingContinue reading “Converting Inbound Leads”
Remarkable Content
Content is king. Remarkable content is an ace in the deck. Marketing traditionally sought to interrupt you and create a visual experience that would catch your attention and cause you to react. We have been trained to ignore unsolicited messages and block out the noise. The continual hard work of creating relevant and remarkable contentContinue reading “Remarkable Content”
Buyers Start By Research
When we want something, we start by research. Sellers are so eager to sell that they have their sales process set up around a buy now approach. Unless the pain is high, your ability to sell with this approach will be ineffective. You might have better luck if you had full attention and were exclusive.Continue reading “Buyers Start By Research”
Overselling – The Keyboard Vs. The Mouth
Overselling today is a symptom of holding on to what does not work anymore. Traditional marketing and sales creatively interrupted people. The message was about talking about how great you and your products or services are. This is what advertising, direct mail, and sales teams were used for. Today, it misses the buyer. They don’tContinue reading “Overselling – The Keyboard Vs. The Mouth”
Websites Are Boring
It used to be novel to have a web presence. The benefit of human nature’s overall resistance and fear of change is that opportunity is available for early adopters. The followers tend to get crowded by the noise of all the late adopters. There are too many unremarkable websites today. They contribute to dulling ourContinue reading “Websites Are Boring”
Losing Your Audience
The battle for clicks to your website typically comes from the hype of social media and traditional marketing these days. This gets a lot of press from the novelty and immediate gratification of having visitors. In the old economy, the numbers game worked somewhat because salespeople were afforded attention to educate the buyer and nurtureContinue reading “Losing Your Audience”
Everyone Is Not Your Customer
Not all prospects are equal. Just because someone visited your site or store, does not mean you have permission to engage them. A portion of them will at some point give this permission based on their preferences and requests. The others will react negatively towards unsolicited marketing advances. We should know this because we areContinue reading “Everyone Is Not Your Customer”
